Time to start hitting the gym because Beyoncé’s Topshop althleisure brand has an official launch date
Beyoncé is currently working with development teams at Topshop to create a “technical and fashion led” athleisure collection which can be incorporated into your everyday wardrobe, not just your gym wear. Offering everything you might need to stay active whilst looking stylish, the athleisure range boasts clothing, footwear and accessories across areas such as fitness, dance and sportswear.
The joint venture was announced almost a year ago, and since, information has been scarce. While it is not known why the range was pushed back, we finally have a launch date for Beyoncé’s partnership with Topshop! “Parkwood Topshop Athletic Ltd” is set to hit stores worldwide April 2016. Sir Phillip Green ensured that this was not a collaboration, but instead a partnership, as oppose to limited ranges created with previous celebrities and artists such as Kendall and Kylie Jenner. Unlike previous collaborations, Beyoncé’s range will reside within Topshop as a permanent fixture.