Birmingham is getting ready to celebrate its biggest-ever festive season with a spectacular series of Christmas attractions set to draw in record numbers
The city’s 2015 Christmas offering includes the famous Frankfurt Christmas Market, its biggest ever pantomime, show-stopping shopping and cultural highlights. It is expected to tempt a record-breaking number of festive visitors – following last year’s all-time high of 5.5 million. The centrepiece of Birmingham’s festive events calendar, the Frankfurt Christmas Market and Craft Fair is on until December 22nd. Established for over a decade as the largest Christmas market in the UK, its 180 stalls and festive atmosphere have become firm favourites with both residents and visitors to the city from all over the UK and Europe.
The return of Ice Skate Birmingham and the Big Wheel to the city’s Centenary Square will also bring further seasonal fun until January 10th. This winter will also see the return of the Royal Shakespeare Company’s critically-acclaimed production of Wendy & Peter Pan, which will be showing at the Royal Shakespeare Theatre. Other festive spectacles set to entrance audiences this Christmas include the ultimate festive ballet The Nutcracker, performed by the Birmingham Royal Ballet in what is the company’s 25th anniversary year, and the world’s biggest ever pantomime – Cinderella, which will see a cast of over 100 performers at Birmingham’s Barclaycard Arena.
Emma Gray, Director of Marketing Services at Marketing Birmingham, which operates the leisure tourism programme Visit Birmingham, said:
Throw in a collection of cultural events and a feast of festive fun at some of the city’s most popular visitor attractions and we anticipate welcoming more visitors than ever before this winter
The city’s outstanding shopping offer is being championed by Retail Birmingham’s ‘The Biggest Names All Together for Christmas’ campaign, which will highlight Birmingham’s hundred-strong independent shops, five department stores and three shopping centres, all within a five minute walk. Following the launch of the Grand Central development in September, Birmingham is now the only UK regional city with a John Lewis, Selfridges and Harvey Nichols.
Steve Hewlett, Retail Birmingham BID Manager, commented:
This year sees Birmingham bring its best ever Christmas shopping offer – and one which is truly unique. Shoppers can access all five major department stores, three fantastic shopping centres with flagship stores and hundreds of exciting independents all within moments of one another. Birmingham really does have it all and we are encouraging visitors and residents alike to explore this incredible Christmas shopping experience
Penny Allen, Senior Marketing Manager at London Midland said:
Birmingham’s popularity is soaring right now, with the opening of a world-class station – Grand Central – adding to the excitement. Festive travellers can now enjoy arriving into the city centre by train; in fact they may not want to leave when they see all the great shops and places to eat in the station!
Visitors can find more information on Birmingham’s dedicated Christmas website – www.christmasinbirmingham.com or can follow the hashtag #ChristmasInBham on twitter.