Malmaison Launches New Concept

Birmingham’s iconic boutique hotel, Malmaison, has announced that it is once again staying ahead of the game, with the launch of its new meetings and events space, Work + Play

The new concept launched last Thursday evening, on what was formerly known as the hotel’s Mezzanine Floor. Following significant investment, the new-look space recognises that modern workers are tired of dull, expensive and inflexible spaces. Work + Play includes six rooms catering from 2-120+ people, four touch-down ‘pods’ for meetings up to four people, and a breakout lounge. The space matches Malmaison’s style with high tech facilities and flexible spaces; giving people a more stylish option for their meetings and events.

Damian Goom, General Manager at Malmaison Birmingham, said:

The team is really excited to officially unveil the new Work + Play concept, and we’re proud that Malmaison has chosen Birmingham as the first city to roll out the concept

“The design builds upon the personality of the Malmaison brand; we have refurbished the five existing meeting rooms and added a sixth, as well as created stunning glass touch-down meeting rooms that people can book by the hour. With our central location, these ‘pods’ are perfect for people coming off the train looking for a short meeting space. Added to this, we’ve dressed the space with innovative art, which gives a twist on the conventional business person, including the “Ministry of Silly Walks” wall. The space is designed to be flexible, so whether we’re hosting a small board meeting, training conference for 80, private dinner for up to 120, or an awards after party, Work + Play is the perfect space for you.”

Work + Play’s offer breaks new ground for those looking for meeting and events destinations; it matches Malmaison’s style with and versatile touch down rooms that offer an edgy but practical setting for business. Sleek glass walls create a bright and open atmosphere, which, combined with flat screen TVs, conference phones and air conditioning, make it a perfect spot for collaboration, presentations and idea creation.

Paul Roberts, Chief Executive of Malmaison Hotel du Vin, added:

Malmaison prides itself on staying ahead and giving our guests and visitors truly unique experiences and settings.  In today’s world, many who work on the go, or simply need a fully functional base for a few hours have few places to turn.

This follows a series of changes at the hotel, including the refurbishment of all 192 bedrooms, and the re-launch of MalBar and the Chez Mal restaurant last year.

 

Here are a few snaps from the launch event last thursday :

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