Marco Pierre White, the famed celebrity chef and restaurateur, is to open a new venue at the Holiday Inn Birmingham Airport.
Located at the 239-bedroom hotel, the new restaurant will be a Marco’s New York Italian to replace the venue’s existing Grill Room restaurant. With 120 covers, the venue is expected to open mid May 2015 and will serve Marco’s take on American-Italian food.
News of the restaurant’s opening follows a deal between Black & White Franchising and the hotel’s owners, who will run the new restaurant under a franchise agreement.
Work to fit out the restaurant is well under way and represents an investment in excess of £200,000. It is also creating an additional 10 jobs for local people, taking the total number of people employed in the restaurant to 30. Once open, visitors will be able to choose from a selection of fresh pastas, steaks, seafood, burgers and handmade pizzas. Ideal for guests staying at the hotel, the new restaurant is also expected to attract residents living in and around the Solihull area, as well as visitors to the Genting Arena and NEC.
Jason Hiley, General Manager at the hotel said:
The opening of Marco’s New York Italian is perfect for our hotel and is one of the last pieces of the jigsaw in the hotel’s development. It follows a series of improvements at the venue over the past two years, which has made the hotel a real hub for the community, as well as the ideal place to stay for those travelling from the airport. The presence of a Marco Pierre White restaurant will bring an exciting vibe to the hotel and will sit well with those looking to do business in a relaxed setting, as well as visitors to the NEC. It will also provide those living in and around the area a great venue for special occasions or a meal out and we can’t wait to open.
Black and White Franchising has partnered with Marco Pierre White to roll out three of his restaurant brands including Steakhouse Bar & Grill, Marco’s New York Italian and Wheeler’s of St James. To date there are ten New York Italian restaurants, eight Steakhouse Bar & Grills and one Wheeler’s of St James. Owner and Chairman of Black & White Franchising, Nick Taplin is pleased with this latest deal and is looking forward to working closely with the hotel’s management team to establish this latest venue. He said:
Marco’s New York Italian sits well across a variety of locations and this latest deal demonstrates the versatility of this offering. The Holiday Inn Birmingham Airport has a wide client base from holiday makers, business people and local residents and this new restaurant is perfect for the location. The idea behind Marco’s New York Italian is to create an environment where people can sit and enjoy their life, have a good time and enjoy traditional Italian favourites any time of the day.
Holiday Inn Birmingham Airport restaurant is the 19th venue to sign a franchise agreement and the 5th New York Italian to open in 2015. For further information please visit www.mpwrestaurants.co.uk