#StartTheSwedishWay this Summer with the launch of Rekorderlig Cider’s unique 38-day Lagom Tour.
From 15th June – 23rd July the simple and stylish Rekorderlig sampling vehicle will be visiting a number of cities in the UK, including Birmingham next Saturday (June 24), where guests will be able to immerse themselves in Scandinavian style, drink, and culture.
Spot the Swedish style wooden holiday hut-styled van in your local city, and lose yourself in it’s backdrop of a beautiful Swedish vista, decorated in flowers.
Inspired by the cool, effortless Scandinavian lifestyle, Lagom is the theory that “just enough” is the perfect amount of everything, with a lack of fussiness being key.
The theory is an overarching approach to living your life with a foundation of contentment and perfect balance believing if you take just enough from life for yourself, you leave enough for others to be happy.
The tour will offer guests a chance to enjoy the relaxed, altruistic Swedish lifestyle while enjoying the refreshingly balanced flavours of Rekorderlig.
Throughout the tour, the bar will serve a range of Rekorderlig Cider, and guests will be able to enjoy the three steps to the perfect serve as they choose their favourite flavours and fruits.
For more information on the Lagom Tour click here!
To celebrate the tour, we’ve teamed up with the beautifully Swedish cider brand to give one lucky winner a crate of Rekorderlig Cider worth £250 to enjoy in the sun.
So, if you fancy getting your hands on £250 worth of Rekorderlig Cider this summerSimply answer the question below
What does the Swedish term ‘Lagom’ mean?
a) Just enough
b) Not enough
c) Too much
Terms and conditions: Entrants must be aged 18 or over to enter. The winner of the competition will be selected at random and notified via telephone and has 30 days to send their address once notified of the win by Brazen PR. The competition closes on 03/07/17 at 12pm.