10 of the most Instagrammable beauty brands

Lush
Lush

If you’re over aimlessly scrolling through Instagram, here are the aesthetically pleasing beauty accounts that are sure to keep you inspired.

@glossier

It’s the brand that built itself on millennial pink, natural lighting and simplistic packaging. Glossier holds the crown as our most ‘Instagrammable’ account.

#tbt to glorious Cloud Paint production

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@asos_beauty

Just like the clothes on Asos, the beauty department has a little bit of everything – from high-end skincare to affordable lip balms that you can throw in your bag on-the-go.

Major metallic goodness with these @limecrimemakeup nails ✨💅🔎: 1053847

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@lushcosmetics

Despite common opinion, Lush Cosmetics isn’t just bath bombs. Yes, you can expect regular videos of satisfying, swirly bath water if you follow this account, but you’ll also learn a lot about natural, cruelty free ingredients and their benefits.

Mother of Dragon's Egg, we know what we are doing tonight! 🐉🐉🐉 #GOT #dragonseggbathbomb / photo by @ameliandlush

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@honestskincare

Based in Birmingham, Honest Skincare is all about simplifying beauty and stripping it back to less ingredients of a better quality. For a visually appealing, minimalist addition to your feed, follow Honest Skincare for photos of the gorgeous stores, staff takeovers and gift ideas.

@gotoskincare

We may not be able to buy it in the UK (yet), but this Aussie brand will have you lusting after every product. Go-To Skincare prides itself on making ‘uncomplicated, effective’ products and we’re seriously obsessed with the peach packaging – a theme that runs throughout the whole account.

What do you put in a bag of magic stuff? Wands and stuff! Oh and Go-To obvs. 🙌🏽 @beautybenderblog

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@wahnails

The ultimate nail art inspiration account. Check out the best looks from the London salon and if you’re feeling creative, maybe even recreate them yourself at home.

@narsissist

Think bold lips, flawless skin and the occasional makeup ‘regram’, the Nars account oozes luxury just like the products.

@milkmakeup

It may not be available in the UK, but that doesn’t mean we can’t admire the wide selection of makeup inspo shown on the Milk Makeup page. As a brand that celebrates diversity and self expression, Milk Makeup encourages you to #LiveYourLook, whether that’s a full face or the bare minimum.

#ThatBlurTho ⭐️ Camille wears Blur Liquid Matte Foundation in Golden Deep

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@mariobadescu

Hailed as skin saviours in the beauty world, Mario Badescu products soothe, calm and clear up the skin without irritation.

On the blog: the best moisturizer + sunscreen for every skin type. Link in bio!

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 @essiepolish

The Essie account shares photos of real people using the products, proving that you too can achieve perfectly manicured nails. With a huge selection of colours, the only downside is that you’ll want them all.