10 of the most Instagrammable beauty brands

If you’re over aimlessly scrolling through Instagram, here are the aesthetically pleasing beauty accounts that are sure to keep you inspired.


It’s the brand that built itself on millennial pink, natural lighting and simplistic packaging. Glossier holds the crown as our most ‘Instagrammable’ account.

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#tbt to glorious Cloud Paint production

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Just like the clothes on Asos, the beauty department has a little bit of everything – from high-end skincare to affordable lip balms that you can throw in your bag on-the-go.


Despite common opinion, Lush Cosmetics isn’t just bath bombs. Yes, you can expect regular videos of satisfying, swirly bath water if you follow this account, but you’ll also learn a lot about natural, cruelty free ingredients and their benefits.


Based in Birmingham, Honest Skincare is all about simplifying beauty and stripping it back to less ingredients of a better quality. For a visually appealing, minimalist addition to your feed, follow Honest Skincare for photos of the gorgeous stores, staff takeovers and gift ideas.


We may not be able to buy it in the UK (yet), but this Aussie brand will have you lusting after every product. Go-To Skincare prides itself on making ‘uncomplicated, effective’ products and we’re seriously obsessed with the peach packaging – a theme that runs throughout the whole account.


The ultimate nail art inspiration account. Check out the best looks from the London salon and if you’re feeling creative, maybe even recreate them yourself at home.


Think bold lips, flawless skin and the occasional makeup ‘regram’, the Nars account oozes luxury just like the products.


It may not be available in the UK, but that doesn’t mean we can’t admire the wide selection of makeup inspo shown on the Milk Makeup page. As a brand that celebrates diversity and self expression, Milk Makeup encourages you to #LiveYourLook, whether that’s a full face or the bare minimum.


Hailed as skin saviours in the beauty world, Mario Badescu products soothe, calm and clear up the skin without irritation.


The Essie account shares photos of real people using the products, proving that you too can achieve perfectly manicured nails. With a huge selection of colours, the only downside is that you’ll want them all.


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