Prepare yourself for the Kat Von D Beauty buzz, as the cult brand hits UK shores launching exclusively at Debenhams
After becoming a household name in LA Ink, Kat Von D went from tattoo artist to global beauty phenomenon after a make-up collaboration with Sephora. Kat Von D Beauty quickly secured cult status, courtesy of its long-lasting formulas, high-pigment colour and cruelty-free stance on beauty. Eight years later, it remains one of Sephora’s most popular lines, with the Studded Kiss Lipstick in Lolita being the best-seller in the U.S.
Previously only available in the States, you can save yourself the hefty international postage as the range is now readily available online. Debenhams gave shoppers a first chance to buy the sought after make-up range on 13 September ahead of their October 5 launch in their Oxford Street flagship store.
Sales on the site boomed, outperforming those from Black Friday for the beauty division, with Kat Von D Beauty gaining 1000% times more visits than any cosmetic brand.
To top things off, she has just announced that her entire beauty range is being overhauled to become 100% vegan by the end of the year. Here are the top three products you’ll want to invest in…
Kat Von D obviously knows her ink, which is why Tattoo Liner has become such an iconic product. Unlike a lot of eyeliners, it doesn’t fade or smudge by lunchtime and really lasts all day long (24 hours in fact).
For long-lasting full-coverage without the cakey finish, just use one pump and spread it evenly across your face. No need for multiple layers as a little goes a long way.
Everlasting Liquid Lipstick
Infused with vitamin E and sunflower seeds, this highly-pigmented formula glides like a gloss but dries matte, for a colour that really does stick, minus the chapped lips. It also comes in 28 bold shades — what’s not to love?
Words: Elle Sixsmith