The opulent hair styling collection SHOW Beauty has moved into Selfridges. We went along to the launch to find out more about that SHOW-stopping glamorous look
Founded by Tamara Ecclestone and created in partnership with Romelle Swire, the brand offers hair products that create glamorous and decadent looks. The SHOW styling range is designed to volumise, thicken and condition your hair to a luxurious standard; using the latest haircare technologies combined with natural materials. The entire collection is paraben and sulphate free, offering both UVA and UVB protection which prevents colour fading.
The range consists of fifteen styling and finishing products, ranging in price from £30-£55.Unique to the range, are the volumising and thickening products with different mists and mousses to achieve different looks. The Decadence hair fragrance is unique to SHOW Beauty. Lightly scented with rose water, creamy almond butter and patchouli; keeping this scent light and fresh. This is found lightly scenting all of the products in the collection which replaces any harsh chemical smells usually associated with hair products.
We were treated to an express blow dry at the launch, and the stylist used three main products to achieve the look. The Sheer Thermal Protect was sprayed onto sections of hair to prevent heat damage, and unlike other brands this spray was not greasy or sticky. The sections of hair were dampened down with a water spray, blow-dried and the pinned up in rolls. The curls were then unpinned and gently brushed out to create glamorous bouncy curls.
The Premiere Finishing Spray was used to keep the blow-dry in place. Different to other hair sprays, this delivers a flexible hold which does not make hair stiff or dry. The Pure Treatment Oil was applied to the ends of the hair to strengthen and nourish it – this can be applied to wet or dry hair.
All products can be layered over one another and they leave no residue, no flaking and no white marks. There is nothing worse than having a brilliant blow-dry and then having your hair drop because the products are all too heavy!
Head down to meet the experts and get advice on which products to use on your hair. Don’t forget to keep your eyes peeled for any upcoming events with the SHOW Beauty team!