Smashbox Cosmetics is Launching in Bullring

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What smashin’ news this is! Beauty lovers prepare yourselves, Smashbox Cosmetics is heading to the Bullring.

The new store filled with luxury cosmetics will be the first stand-alone store to open in England outside of London. Established as one of the world’s most loved beauty brands it’s been a long wait for Smashbox to finally debut in the city.

Opening on February 17, the new store will be bringing to life the full photographic heritage and L.A. vibe that inspires the studio and product line every day from its spiritual home, California.

Smashbox Cosmetics is going all out and have tips and tricks for camera-ready looks, including a comprehensive menu of exclusive events and masterclasses. So get your best game face on as a ring-flash selfie booth will be in store to help get that perfect Instagram upload.


Beauty gurus and lovers across the city and beyond will finally be able to enjoy the make-up brand in all its glory right here on our doorstep. Complimentary studio services led by the Smashbox crew on offer every day include Flawless in a Flash, Brow: define and perfect, Perfect Canvas, Contour and Highlight and more.

When it opens its doors the brand will be hosting pop-up events and activities including guest artists on site, spotlight events, studio masterclasses and special appearances from brand friends! 

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