These eco-friendly brands are revolutionising the beauty industry

First we ditched carrier bags, then microbeads and now it’s time to convert to sustainable, recyclable and reusable beauty. These brands are ditching plastic to help save the world one product at a time.

Floral Street

With a flagship store in London’s gorgeous Covent Garden and a product range now available at Harvey Nichols in Birmingham, Floral Street is fairly new to the beauty market. Offering a variety of home fragrances, perfumes and body creams, Floral Street prides itself on using 100% recyclable and bio-degradable packaging. Each of the 8 fragrances evokes a different mood, from fiesty Black Lotus to fresh Neon Rose, so you’re sure to find a scent that will suit your mood perfectly. 

We love…
Wonderland Peony 50ml, £55, Floral Street 


The Soap Co. 

Not only does The Soap Co. have minimalist packaging and handcrafted products, the award-winning skincare company also encourages keeping your bottle and refilling it with product, rather than re-purchasing and wasting resources. They’re also not tested on animals, and every bottle of the ‘bee-friendly collection’ actually helps 10-20 bees. 

We love…
Black Poppy & Wild Fig Handwash, £18, The Soap Co.



Having recently launched a new campaign that focuses solely on saving the ocean and the importance of recycling, Lush continues to work towards gradually eradicating pointless packaging. With an ever-expanding range of ‘naked’ products, including shampoos, shower gels and deodorants that are ideal for travelling, you can do a full evening pamper without one single bit of plastic. 

We love…
Scenic Shampoo Bar, £7.50, Lush


Eco Tools

With products made from recycled aluminium, sustainable bamboo and 100% tree-free paper, you won’t feel guilty about applying your makeup with these super soft brushes and sponges. As well as being high-quality, they’re also extremely afforable, and can be picked up from your local boots, with most products under £10.

We love…
Seamless Stippling, £6.81, Eco Tools



Available at Harvey Nichols, this under-the-radar (and completely instagrammable) brand uses the finest ingredients to bring you multi-functional products in gorgeous environmentally-concious tubes. If you haven’t already tried it, it’s worth picking up the cult favourite Babe Balm, which recently got re-launched with a new formula, promising to banish dry patches on any part of the body from lips to elbows.

We love…
Babe Balm, £18, Bybi 

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