Earlier this year, The Fort Shopping Park commissioned research* to find out more about the way we shop which revealed interesting results…
Following the research findings brought to life from the retail destination’s SS17 campaign – ‘The Fort Theory of Shopping’, the autumn/winter phase of the campaign uncovered further insights into the mind of shoppers.
The research found that 49 percent of polled shoppers shop out of necessity and 50 percent to treat themselves, whilst 40 percent of respondents from the West Midlands would describe their most recent shopping trip as enjoyable, compared with 30 percent of those based in London.
‘A variety of shops’ was most important to West Midlands shoppers, and The Fort prides itself on a breadth of offerings from fashion retailers such as River Island, H&M and New Look; to home essentials at Next and bargain buys at Wilko.
Convenience is at the heart of The Fort, which offers free parking and a click and collect service, allowing for an easy, effortless shopping experience.
Whatever you want and whatever you need this season, The Fort will make sure every member of the family is catered for.
To find out more about The Fort, click here!
*The research was conducted in April 2017 by OnePoll, from a sample group of 1,000 shoppers, who reside in the UK.