Christmas comes early as Next transform a Mayfair townhouse

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Last week, Next transformed a stunning 3-storey house in the heart of Mayfair into a Christmas wonderland to celebrate the new festive collections in style. 

It may only be mid-July, but before you know it you’ll be running around buying last minute presents in December. If we know anything about Christmas, it’s that preparation is key.  And luckily, thanks to the #HouseofNext Christmas preview last week, we’re already taking notes on the very best in winter trends and gift ideas. 

The gorgeous venue was buzzing with press, bloggers and customers from morning till night throughout the week-long event, including much-loved TV presenter Emma Willis and former Girls Aloud poster and actress Kimberley Walsh.

From plush Next sofas to sequin dresses and plenty of baubles (of course) the Mayfair house became a different space for each day of the week, focusing on different areas from Home and Kids to Menswear and Womenswear, which will all become available later on in the year.

The drinks were flowing as entertainers kept guests jolly throughout the evening and despite the heatwave outside, inside the house there was definitely a festive spirit.

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