This year luxury retailer Harvey Nichols has created a range of alternative greetings cards.
It is said that Christmas is all about the giving, but this season Harvey Nichols is encouraging shoppers to believe it’s all about the receiving too.
According to research carried out by the luxury retailer, nearly half of all adults were left disappointed last year with gifts from their loved ones failing to hit the mark. Women were the most difficult to please, with 51% saying they were unhappy with what Santa left under the tree, compared to 48% of men.
This dissatisfaction resulted in one in four people returning items to the shops, but a staggering £808million of gifts were left unloved – not returned, exchanged or even passed elsewhere.
Maybe it is not surprising that so many get it wrong when the survey revealed that three quarters of those questioned didn’t write a Christmas wish list.
So to avoid disappointment, Harvey Nichols has launched its “Could I Be Any Clearer” campaign featuring a range of Christmas cards to help people receive the presents they really want. Based on traditional festive designs, each card wishes the recipient Seasons Greetings – but a closer look reveals its true intention – “Silent Night … will become the silent treatment if I’m not slipping into an incredible piece of glittering perfection from Harvey Nichols this Christmas”.
Customers can design their own “Could I Be Any Clearer” card at harveynichols.com which can then be printed, e-mailed or shared through social media to give friends and family a helpful hint. The cards are also available to buy from the Mailbox store, priced at £6 for a pack of six.
Shadi Halliwell, Group Creative & Marketing Director of Harvey Nichols, said:
This year, we want everyone to wake up on Christmas morning and love the presents they get from their nearest and dearest. With our ‘Could I Be Any Clearer’ app, you can cheekily spell out that stylish gift you’ve always wanted, making sure you end up with that Lanvin silk dress rather than the iron to steam it with!
Find out more at www.harveynichols.com/beclear.