Harvey Nichols has changed its name, and here’s why

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The Harvey Nichols that we know and love has rebranded into Holly Nichols to highlight female empowerment… which we’re all for!

The leading luxury retailer has reinvented its store name for one month only to celebrate the ‘Let’s Hear It for the Girls’ campaign.

The move comes after the refurbishment of the First Floor Womenswear in the Knightsbridge store, which now features better beauty services and best-loved designers, because hard working women deserve it, right?

To emphasise the female takeover the signature illuminated sign at the Knightsbridge store has been switched and the website name has also been changed to Holly Nichols.

All stores across the UK will be getting involved in the rebranding, which means you’ll be seeing a lot of Holly Nichols bags and signs on the high street this month!

The Mailbox store in Birmingham has also got into the spirit of empowering women and will be holding a trunk show and beauty event later this month, where you’ll get the chance to preview new AW18 styles with ELLE magazine. To find out more, click here.

Deb Bee, Group Marketing and Creative Director at Harvey Nichols said:

We are incredibly excited to unveil our Holly Nichols campaign – a month of events celebrating women, those who have inspired us in the past, and those that continue to do so today.

Harvey Nichols has always supported gender equality and women, with a history of a strong female lead and seven out of nine board members today being women. But this month, the store want to celebrate women and all their successes more than ever with their new temporary name.

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