Here’s how you can get an exclusive discount at the new H&M Birmingham store!

A new season means a new wardrobe. From staple pieces to key trends, you’ll find everything you need and more in the brand new H&M flagship store.

The brand new store is opening on Thursday, March 29 at 11am and you can get your hands on some seriously great discounts that you won’t want to miss; H&M will be offering the first 500 lucky customers in the queue on the opening day an exclusive goodie bag, and if you join the queue before 11am, you’ll receive a 25% discount to redeem against your entire purchase that day.

And that’s not all, expect a whole host of exciting activities available for customers to enjoy, including hand scrolled ice cream from Pan n Ice, a pop – up salon hosted by The Good Life Barbers, as well as a print screen studio.

Hershesons Birmingham will also host a pop-up braid glitter bar, using H&M beauty products and brushes to get you in the party mood. The hair bar, pop-up salon and print screen studio will also be available on Friday 30th and Saturday 31st March from 12pm-4pm for all H&M customers to enjoy over the opening weekend.

So make sure you get there early to get your hands on these incredible discounts!

Take a look at some of our favourite new season H&M picks below! 

H&M Studio SS18, £79.99


The weather might gradually be starting to warm up, but given the history of the British summer, it’s always better to be safe than sorry with your clothing choices. For an extra layer, this H&M Studio jumper inspired by Japanese influences is a seasonal staple.

Denim Jacket, £17.99

Switch up your denim game this spring with a modern take on a classic piece. This vivid yellow jacket can be paired with jeans for a bold double denim look, or over a patterned midi dress for a summery feel.


H&M Studio SS18, £119

Heading off to a summer wedding and looking for the perfect statement dress? You’ve found it. Paired with a straw bag, white sandals and gold earrings you’re sure to ooze sultry elegance at any formal occasion.

Non-wired Microfibre Bra, £8.99, H&M

Wave goodbye to uncomfortable underwiring and instead opt for a super soft non-wired microfibre bra in a cute floral print. Available in dusty pink and black as well, this comfy bra will be your new go-to lingerie choice.

Court Shoes with Ties, £29.99

A simple pointed heel never goes out of fashion, and these white court shoes with tie detailing are a versatile shoe choice, whether you’re heading off our for the night in a dress or making a bit of an effort for a casual Sunday lunch.

Sunglasses, £6.99

Everybody needs a good pair of sunglasses to take them through the warmer months. Not only are they practical, let’s be honest – what we really care about is that they look good. These 90s-inspired oval sunglasses are everywhere at the moment, and at £6.99 you can’t go wrong!

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