Emma Willis, former model, star presenter of Big Brother and The Voice UK, and proud Birmingham girl has turned her love of fashion into a fantastic new collection for Next. Full of chic, comfortable pieces, including tailored separates, denim and fun jumpsuits.
‘I hope that everybody can wear the range,’ Emma says. ‘It’s quite simple and has that masculine/feminine feel, which I think is really easy to wear.
‘Designing was quite daunting in the beginning as I’d never done anything like that before but I worked really closely with my stylist Hannah Macleod and the Next designers to create a timeless collection.’
Taking the idea of a capsule wardrobe as her inspiration, Emma’s loaded the range with pastel checks, soft stripes and effortless neutrals that can be mixed and matched to create the perfect daytime or evening look.
Holiday wear takes on a couture vibe, in elegant black and a bold blue palm print on one-shoulder swimsuits, bikinis, playsuits, soft shirt dresses and short co-ords.
Emma’s own favourites? ‘I love the navy double-breasted jacket – it makes me feel like Julia Roberts in Pretty Woman.
I also love the pyjamas and the check suit – I would just wear that with a t-shirt and white trainers or switch to a cami and heels for evening. I really love that suit. And I truly believe that I’ve made the perfect t-shirt – at least I hope so!’