Reinvent your denim this season!

Denim may be basic, but that doesn’t mean it has to be boring. From Tommy Hilfiger to Marques’Almeida, this staple material dominated SS17 catwalks and now it’s set to take over your summer wardrobe.

Customised Jackets

Switch up your denim with these Zara printed jackets and let your clothes do the talking. Whether you’re buying one or customising your own, turn an old jacket into a bold, statement piece this summer. Perfect for everyday wear, these oversized jackets are comfortable enough to throw on over practically any outfit.


Two trends have recently combined to take the fashion world by storm; denim and ruffles. The ruffle trend, commonly associated with delicate fabrics in spring, has been reinvented this season for an ultra chic take on your denim classics. From skinny jeans to shift dresses, everything looks good with a ruffle- right?


Raw Edges

For a less polished look, raw edge denim is a subtle way to give your outfit a little bit of edge. Combine with a leather jacket, plain white tee and some statement mules for a casual yet stylish look. This easy-to-wear trend can be seen on everything from skinny jeans to mini skirts, adding a new dimension to your look.


To embrace the trend without going over the top, opt for denim accessories. If you’re looking to invest in a new designer bag, this new Stella McCartney shoulder bag with chain detail is a gorgeous alternative to your everyday leather. If you’re a woman on the go, this Lulu Guinness Heart Bag is a cute way to refresh your look.

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