River Island are back with their SS15 collection and we want everything!
High street fashion brand River Island calls in the bigs guns to shoot its ad campaign for Spring/Summer 2015. Emma Summerton and Edward Enninful, who work regularly together to create magic for W Magazine, shot Ieva Laguna, Kai Newman, Simon Nessman and Nathaniel Visser on location in Palm Springs for the campaign with creative direction by Studio Blvd. River Island have it on point – denim, whites and print take the lead for womenswear while menswear has a relaxed tailored feel, mixing trainers with sharp shorts and polos for the ultimate in simple style.
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