At 29, Jim Chapman has established himself as one of the world’s biggest digital influencers. I caught up with the YouTube star and GQ writer to discuss the evolution of his career and becoming an established face in men’s fashion.
I’ve been sat for quite some time looking through Jim Chapman’s YouTube channel. In the space of an hour, he’s taught me how to make an Old Fashioned, shown me his monthly favourites, done a HITT work out with The Body Coach (Joe Wicks) and taken me behind the scenes at London Fashion Week. This is just a fragment of his life, yet it’s enough of an insight into the life of a digital star.
You may be reading this and wondering who these people are, so, let me give you the low-down. Jim is one of the world’s biggest YouTube creators; for the past seven years, he’s posted a video every week on his channel to share with his audience. Something that started off as simply a hobby while trying to figure out what he wanted to do after graduating from university with a degree in Psychology, turned into a full-time job.