The Best Campaigns of SS16

Read this in: 4 minutes

Say goodbye to the campaigns of 2015, its time to feast your eyes on the new faces of fashion for 2016.

2016 seems to be setting the tone as  the year of diversity with Jaden Smith being announced as the face of Louis Vuitton Womenswear, as well as Dolce and Gabbana releasing a line of hijabs and abayas. See the campaigns here first, as and when they roll in.

Louis Vuitton // Series 4

Louis Vuitton are seriously making waves on the diversity front, by casting none other than Jaden Smith as the face of the house’s S/S 16 Womenswear “Series 4” campaign. Jaden is no stranger gender neutral dressing, the campaign ties in with his trademark style, making him a perfect fit in introducing gender fluid lines many fashion houses are currently projecting.  The campaign also stars Sarah Brannon, Rianne Van Rompaey, and Jean Campbell , shot by Bruce Webber.

Ghesquiere also teamed up with Square Enix and Tetsuya Nomura to redress Lightning , a well-loved Final Fantasy character head to toe in Louis Vuitton. It’s a game changing move for Louis Vuitton, introducing the campaign to a larger audience than ever. Lightning sets the tone for the entire anime inspired “Series 4” campaign.

Lightning for Louis Vuitton


With Alessandro Michele taking the reins at Gucci, the brands aesthetic has shifted notably, embracing the eccentric as oppose to the glitz and glam it previously focused upon. The new campaign was shot in Berlin by Glen Luchford, and among other scenes, features a model skateboarding whilst holding a peacock, as well as models perched on rooftops and loitering in nightclub  bathrooms. The campaign is a nod to the 80’s lifestyle the collection was inspired by.

Gucci S/S 16 By Glen Luchford
Gucci S/S 16 By Glen Luchford

Dolce & Gabbana

Dolce & Gabbana have just announced their first line of hijabs and abayas, with Stefanno Gabbana previewing some of the campaign images on his instagram page. This serves as a major step forward for the brand, as well as others, which are now beginning to cater for middle eastern consumers more and more. The collection features embellished, printed and embroidered hijabs and abayas, inspired by the brands Italian roots.

image via
image via


Karlie Kloss was photographed by Tyrone Lenon for her return to Topshop, eight years after her first appearance with the highstreet retailer. The retailer says Karlie still remains relevant to the Topshop brand to this day, as a model, personality and philanthropist and social media icon, Karlie is a perfect fit for the campaign which will be in stores worldwide this season.


Versace SS16 features blonde bombshells Gigi Hadid, Natasha Poly and Raquel Zimmerman perched on what seems to be a snowy bank. Donatella Versace mused “This is the Versace woman today, an individual who is proud of her own character” . Model of the moment Gigi Hadid was photographed by Steven Klein with creative direction by Donetalla herself.

Versace S/S 16 by Steven Klein
Versace S/S 16 by Steven Klein


A huge 27 models were enlisted for Givenchy’s S/S 16 campaign, including Riccardo Tisci muses Joan Smalls and Lara Stone. The campaign,shot in New York by Mert Alas and Marcus Piggott is accompanied by a short poem from English singer Antony Hegarty (now known as Anhoni), which reads : ” I am a child on the river, and love waits downstream: A waterfall to steal my breath, and change my mind”.

The Givenchy Spring 2016 AD Campaign
Givenchy S/S 16 by Mert Alas and Marcus Piggott
Givenchy S/S 16 by Mert Alas and Marcus Piggott


Prada S/S 16 features Prada regular Natalia Vodianova in her first campaign for the brand, as well as Muiccia’s new muse, 17-year-old  Yasmin Wijnaldum shot by Steven Meisel. The campaign features Natalia and Yasmin aswell as  Sasha Pivovarova sauntering around a stylish art deco hotel.


Prada S/S 16 by Steven Meisel
Prada S/S 16 by Steven Meisel


Shot by Karl Lagerfeld, fresh faces Lineisy Montero and Mica Arganaraz wander the streets of Brooklyn with wanderlust and enviable Chanel luggage bags.




Both Burberry and Chanel opted for new blood for edgier S/S 16 campaigns. Burberry newbies were captured by Mario Testino. The campaign focused on Burberry’s sell out accessories and coats, featuring Dylan Brosnan (son of Pierce) twins Ruth and May Bell (pictured below) .

Burberry S/S 16 By Mario Testino

No Comments Yet

Comments are closed