A freshly baked loaf can bring comfort to anyone and that’s why leading French artisan bakery and patisserie PAUL, located in Grand Central Birmingham, is now donating its food to the homeless charity Let’s Feed Brum.
Set up by local entrepreneurs, Let’s Feed Brum encourages Birmingham’s cafés, restaurants and bars to pass on unsold goods that would otherwise go to waste. Any unsold food and drink goes straight to Birmingham’s New Street Soup Kitchen, which caters to as many as 100 homeless people every night. Anything still leftover is handed to those who couldn’t make it to the soup kitchen by a team of dedicated volunteers.
PAUL is currently donating its unsold bread and viennoiserie from its Grand Central shop every day, which follows the success of its partnership with The Felix Project in London, where PAUL donates unsold food daily. Over Christmas, PAUL got its customers involved in the campaign by donating 50p from very loaf sold to the charity to reduce waste and hunger in the capital.
CEO of PAUL UK Jean-Michel Orieux comments
We have always been very conscious of the high level of food waste that comes hand in hand with the food retail industry and are passionate about contributing to those in need who cannot always put food on the table.
Baking bread since 1889, PAUL’s philosophy is simple: excellent bread depends on excellent ingredients and time-honoured methods of production.
All PAUL bread is made using traditional French recipes, baked with time and care, fresh every day in the ovens of PAUL bakeries across London and in Birmingham, Oxford, and Newbury, ready to be enjoyed at its best.