Bullring’s LinkStreet Gets a New Line-Up

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The centre welcomes a host of new shops to the new-look shopping destination, including the UK’s first ever cereal café from London, Cereal Killer Café alongside new openings from the likes of Vincent van Doodle, Irregular Choice and Religion. 

LinkStreet, the area located on the bridge between Bullring and Grand Central, underwent an extensive refurbishment last year. Both Pretty Green, the premium menswear label founded by Liam Gallagher, and menswear brand, Luke 1977, have relocated from within the centre’s main mall to open shops on LinkStreet. 

Iconic footwear and accessories brand, Irregular Choice, have also opened their first store, offering customers a range of women’s, men’s and kids footwear as well as their popular wedding collection and brand collaborations.

As well as popular fashion brands, local and independent homeware brand Vincent Van Doodle has recently graduated from an initial pop-up to a permanent shop unit, allowing more space to showcase products. Alongside this, the highly anticipated Cereal Killer Café has finally landed in Birmingham’s LinkStreet as the first of it’s kind outside of London. As well of offering over 100 varieties of cereals from across the world, it also gives customers the choice of 30 different varieties of milk and 20 different toppings. Alan Keery, Director at Cereal Killer Café, said:

We’ve had the most amazing journey since opening almost 2 years ago, our customers know that they aren’t just coming for a bowl of cereal, they get the whole cereal experience, and I can’t wait to share that with the people of Birmingham.

And if this wasn’t enough, the recent opening of Barber Barber brings the ultimate men’s haircut experience to the city. Following in the footsteps of London, Leeds and Manchester, the brand prides itself on impeccable service and extensive knowledge in the craft of men’s haircutting. Alongside bespoke shaving, in luxurious surroundings, Barber Barber offers precision beard sculpting, traditional cut-throat shave and a ‘Lil Rascal’s Shampoo Cut and Finish’.

Johnny Shanahan, founder of Barber Barber, commented: “I chose to come to Birmingham because when I came to see it was probably the most underrated city in the UK, it’s a fantastic city, full of fantastic people. Bullring is an exceptional facility with brilliant brands and shops and we’re really happy to be a part of it.”

In addition to the new stores, the centre has been working in partnership with Appear Here to provide five small kiosk spaces allowing for some of the UK’s leading upcoming brands to take short-term pop-up spaces to showcase and sell their product. The brands using these spaces change on a monthly basis meaning that the experience for shoppers is kept fresh and exciting and continually evolving.

For more information about LinkStreet please visit www.bullring.co.uk.

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