Those strolling through Birmingham today may have noticed a striking new addition to the scenery – if they were looking closely enough. Alluring miniature gardens, set for the arrival of spring, have popped up outside the Bullring and Broad Street
Visionary pothole gardener, Steve Wheen, created the beautiful illustrations with Heinz Tomato Ketchup as part of the ‘Grow Your Own’ campaign, explaining the importance of handpicked ingredients and how the growing process works from seed to sauce. For the third year of the ‘Grow Your Own’ project Heinz Tomato Ketchup is calling on families up and down the country to get creative and plant their own Heinz tomato seeds, and this year, entrants will be in with a chance of having their tomatoes made into an iconic bottle of Heinz Tomato Ketchup, personalised exclusively for them.
In addition to the beautiful mini gardens that popped up around Birmingham today, residents of London, Manchester, Cardiff, Brighton and Bristol will be surprised and delighted with these colourful gardens over the next week to bring the joys of spring to people around the country. Kitted out with miniature benches, wheelbarrows, bicycles and picket fences the miniature creations draw attention to the beauty of UK gardens and encourage Brits to come together as families to plant their own seeds.
Chris Isaac, Brand Manager for Heinz Tomato Ketchup said
We want to encourage people across the country to have that all-important family time and get out of the house during the warmer months. Through the ‘Grow Your Own’ campaign we’re spurring on families to get involved with planting tomato seeds themselves, and with the competition launching this year there’s an added incentive to get planting. We’re really excited to see the results from this and hopefully the winner will be delighted with the outcome
To enter the competition, families need to upload pictures of their efforts from today to the official Heinz UK Facebook page to be in with a chance of being that one lucky winner. Chosen at the end of August, the winner and their tomatoes, will be picked up by Heinz Tomato Ketchup and transported to the development centre to be produced. The winner will then receive a special version of the classic glass bottle filled with their home grown Heinz Tomato Ketchup, complete with a unique personalised label.
There will also be a number of runners up prizes, with gardening hopefuls having the chance to win high quality gardening tools – such as watering cans, wheelbarrows, trowels and gardening gloves – plus much more!
To get inspired and find out more about the Grow Your Own campaign visit: www.facebook.com/HeinzUK