What Grand Central Has Taught Us About Birmingham Shoppers

As Grand Central Birmingham prepares to celebrate its first birthday this month, shops and restaurants housed within the popular shopping destination have shared some interesting insights into Birmingham shoppers.

It’s hard to believe that Grand Central Birmingham is already celebrating its first birthday. One of the city’s most talked about destinations in decades, the £150million development has flourished in Birmingham, bringing numerous premium brands and restaurants to the city – plus a much needed facelift to New Street Station and its concourse.


The shopping centre houses a diverse range of 67 shops and restaurants, including one of the biggest John Lewis stores in the UK.

With thousands passing through the doors of Grand Central Birmingham on a daily basis, staff within the shops and restaurants have noticed many things about Birmingham shoppers in the past year, and some facts may surprise you. Take a look:

  • There’s no denying that our city is home to many a chocoholic as 16,120 Nutella crepes have been purchased from Crepeaffaire, along with more than 80,000 churros from Tapas Revolution.
  • On the subject of food, it seems us Brummies’ have got a huge sweet tooth with Gobstoppers selling 620KG of jelly beans since opening. 12 tonnes of macaroons have also been consumed at Cocomacs.
  • Whether it’s a boozy beverage or the non-alcoholic kind, the people of Birmingham love a drink. Ed’s Easy Diner has sold 32,000 milkshakes in the past year, and the fizz lovers among us have drank a whopping 17,000 litres worth of fizz at the Fizz! bar.
  • The welcomed addition of PAUL Bakery took Grand Central by storm, as it’s used 3.5 tonnes of flour over the year to produce its freshly baked bread in store every day – which tastes as good as it smells!
  • From business professionals to fitness fanatics, Birmingham shoppers need a variety of footwear to suit their fashion needs, so it’s no surprise that since the day that Grand Central Birmingham opened Jones Bootmaker has sold 31,620cm of shoe lace.
  • Pho restaurant has revealed just how much Birmingham has embraced the national dish of Vietnam, Pho pronounced ‘fuh’, but having served enough rice noodles that if laid end to end, they would stretch from Grand Central in Birmingham to Grand Central Station in New York!
  • And finally, John Lewis love just how generous the people of Birmingham are, as they last year has seen them sell enough gift wrap to cover up the Aston Expressway 10 times!

Happy birthday Grand Central Birmingham!

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