Last week, shoppers including Style Birmingham readers, joined House of Fraser in Sutton Coldfield for a VIP shopping evening as the store unveiled its new look.
On Thursday November 9, the store in Gracechurch Shopping Centre opened its doors having undergone major refurbishment to give it a brand new stylish look in time for Christmas.
Shoppers were treated to an evening of fizz, live, entertainment, a free nail bar, exclusive discounts and festive treats as they explored the new store for the first time since it closed for its refit.
The premium department store has been given a full refresh inside, providing a more effective use of space and allowing new brands to be introduced to Sutton Coldfield. Alongside a transformed beauty hall, the store has also welcomed a designer children’s department, Italian Café Bar and a number of new luxury brands including: Benefit, Joules, Hugo Boss, Ralph Lauren and more.
Commenting on the store, Angela Henderson, Centre Manager at The Gracechurch Centre, said:
The significant investment and work that has gone into the refurbishment programme has been outstanding and the results are fabulous. The store looks fantastic and we’re excited for shoppers to get inside and explore what’s now available.
Take a look at some of the photos from the VIP shopping evening below!