Retail Giants Heading To Birmingham For Thought Leadership Event

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Britain has had quite the year so far, from Brexit to retail names going under. While this has impacted the industry, it hasn’t stopped retailers’ interest in building Britain’s economy

Next month a leadership event is to be held by Hollywood Monster to shine a light on the current state of the nation’s retail sector.

Bringing together experts from big brands like Westfield, McDonald’s, John Lewis and Bmibaby for industry inspired discussions, this leadership event will take place on Tuesday, October 11th in Birmingham.

Led by managing director of John Lewis, Andy Street, this special leadership event will be looking at the challenges and opportunities facing the sector, which last year alone brought £339 billion to the UK’s economy. Andy said: 

Events like this, which bring together those leading the industry, are instrumental to the retail sector staying at the forefront of Britain’s economic growth. In the turbulent times that we currently face as a nation, it is more important than ever that we support one another to grow and that we adapt to the inevitable changes taking place.

The afternoon hosted at Tyseley Headquarters will also welcome insight on how retailers can use marketing to attract audiences and encourage loyalty. As well as, how to evoke emotion through advertising and gain strategic and tactical advice from industry professionals.

Simon McKenzie, managing director of Hollywood Monster last month, said:

This is a once in a lifetime chance for our region’s retailers, property planners, construction companies, and creative agencies to hear from such a fantastic set of experts. Our client base includes retailers large and small, and in order to provide the most effective and impactful service, we have to understand what’s happening in the industry.

As Birmingham remains the only city outside of London to boast the big five department stores: Debenhams, Harvey Nichols, House of Fraser, John Lewis and Selfridges, and is home to Grand Central, the Bullring and the Mailbox, it is sure to be an unmissable event.

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