Two of the leading names in interiors have finally opened in the Mailbox, launching a stunning new homewares section to Birmingham’s premier shopping and lifestyle destination.
Heal’s and MADE.COM have both launched flagship stores in the brand new 20,000sq ft homewares section, located on Level 1 at Mailbox. They’ll be joined by a collection of other homeware, furnishing and accessory retailers including Danish brand BoConcept; Wesley Barrell; Italian smart design experts, Calligaris, famous for giving design lovers the opportunity to create bespoke pieces of stylish, practical furniture since 1923; and The Design Quarter.
The arrival of Homewares at the Mailbox follows the recent opening of The Wedding Club, with a raft of new openings planned including Flint + Flint, iLite and twice Michelin-starred chef, Atul Kochhar’s new restaurant concept, NRI.
Home of design since 1810, Heal’s store is the first opening in the Midlands in its 200-year history. The brand is well known for its stunning furniture, as well as its lighting, decorative accessories, kitchenware and its careful edit of some of the world’s most iconic furniture and lifestyle brands, including Case and Tom Dixon.
Established in 2010, MADE.COM was set up in response to the standard ways of thinking, living and buying. With its thoughtfully designed and timeless products, MADE.COM’s collections are designed to outlive trends and evolve with the customer’s changing style; it designs for how people live today, bringing high-end lifestyle design to everyone at a fair price.
The Design Quarter features design-led, curated collections of contemporary furniture, including Content by Conran and SITS, the innovative upholstered hand-made furniture brand.
Commenting on the launch, Simon Samuels, Partner at Brockton Capital, joint owners of the Mailbox with Milligan, said:
We know that our customers are interested in high-end contemporary furniture and accessories, and Homewares at the Mailbox is a must-visit destination for both aspirational and accessible brands.
Home to leading stores including Harvey Nichols, Paul Smith and Calvin Klein Underwear, the new Homewares section at Mailbox complements existing names on Level 1, including Kitchen Gallery SieMatic, Castle Fine Art and Fine & Country. Lighting specialist iLite is also set to open in the Autumn and will feature brands such as Swarovski, Foscarini, Masiero, Diesel, Flos and Schonbek.
Annabel Kilner, Commercial Director at MADE.COM added:
Having seen great promise from the MADE.COM Birmingham pop up, we are delighted to open our showroom in the Mailbox. Birmingham is an important city for MADE.COM and we’re keen to see the impact the bigger location will have on sales.
Earlier in the year, the Mailbox also launched its app, bringing a range of new and exciting services to deliver a whole new level of engagement. The new Mailbox app allows customers to pre-book and pre-order food, access personalised promotions and experiences, book tickets for events and get the latest exclusive content. You can download the app here.
For more information on the Homewares at the Mailbox, click here.