Selfridges Birmingham will be turning pink for Valentine’s Day!

Keep your eyes peeled as Selfridges Birmingham is set to be hit by Cupid’s bow and turn pink from Saturday 9 February until Thursday 14 February.

To celebrate, we’ve rounded up some of the best things to do, buy and experience around the store over Valentine’s Day. We’ve done all the hard work, so you don’t have to!

For the fresh flowers…

Alongside a romantic exterior, Parisian-inspired florist L’Amour De Fleur will be in-store, selling gorgeous preserved roses, which look and feel like freshly picked roses but last for up to a year, alongside fresh hand-tied roses and single blooms. 

For the foodies…

Fumo, Selfridges Birmingham

If you’re planning something a little bit more special, look no further than Fumo on Level 4, with a special three-course set menu being served in the evening (with meat, fish, vegetarian options available). Enjoy a glass of Prosecco upon arrival and relax during dinner, which is accompanied by a live band. If you’re pulling out all the stops, you can also arrange for a bouquet of flowers or a box of chocolates to be delivered to the table. Dinner costs £45 per person. To book a table, click here. h

For the scent…

Whether you’re playing it safe and sticking to buying your other half their favourite signature scent or treating them to something new that they’ve never tried before, you’ll be spoilt for choice in the Selfridges Beauty Hall – two of our favourites include Tom Ford Ombré Leather (£82), and Gucci Floral Gorgeous Gardenia, £58.

For the beauty lover…


To keep those lips kissable, Yves Saint Laurent’s Volupté Tint-in-Balm (£28) gives instant colour glow, thanks to the innovative melting two-in-one formula. Enriched with jojoba oil, coriander and macadamia oil, the balm leaves lips feeling nourished and hydrated. For creating a statement eye, the Huda Beauty Desert Dusk Eyeshadow Palette (£56) is a great gift, and if it’s skincare you’re after, take a look at the IT Cosmetics Secret Sauce (£56) which will visibly boost your complexion after just one use. 

For the tipple…

No Valentine’s Day date is complete without a glass or two of Champagne and the Selfridges Selection Esprit Rosé (£37.99) will get the evening off on the right foot. This premium house Champagne from the House of Giraud is packed with vibrant red fruits, grenadine and spice, perfect for raising a glass with your loved one.

To find out more, click here

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