HelloWorld: All you need to know about the world’s biggest social media event!

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Next weekend the world’s biggest social stars including Zoella, Alfie Deyes, Marcus Butler and more are heading to Genting Arena for HelloWorld.

They’ll be joined by creators including Tyler Oakley, Oli White, Jack Maynard, Josh Pieters, Mark Ferris, Niki and Sammy, Jake Mitchell, JanaVlogs, Katie Pix, Lewys Ball, Lucy and Lydia and bands The Shades and New Hope Club and many more, which will see them appear alongside the likes of Caspar Lee, Jim Chapman and Louise Pentland – at the live event which will be taking over Genting Arena next weekend October 28 – 29.

And, with the brand new event just a week away, HelloWorld has announced that The Vamps will perform one song at the show, fresh off their world tour which ended last week.

Brought by the creatives behind the MTV VMAs, this world-first event brings together the biggest stars on the planet all together under one roof for the first time.

With a combined subscriber following of more than 150million people worldwide, HelloWorld will create a social media storm with an immersive four and a half hour show. But there’s more.

HelloWorld is a social experience like never before where online collides with the real world. Guests can step into a fully immersive YouTube world as they take a stroll down Main Street where the ‘town’ comes to life.

Bands are performing, the shops and funfair are opening, and the aerobics class is in full swing. The biggest stars in social media are getting up close and personal with their fans. There are live music performances, games, bake-offs, parades, a fashion show, a Giant Arcade Machine, live comedy, signings and talks, even weather forecasts! Yes, HelloWorld even has its own weather! 

HelloWorld allows guests to interact with the social star heros like never before on a giant video arcade machine, a real life giant piano and giant sports stages where they can compete with top talent. Suddenly, the sun goes down in the town, a thunderstorm hits and the town in bathed in moonlight as the evening entertainment begins on the main stage – which, by the way, is a 12-metre high projected Emoji house!

Ticketholders can take part in makeup tutorials in The Body Shop Spa, go head-to-head with creators on a giant arcade machine as well as listening to talks. Plus, guests will be given exclusive access to their idols, where they will learn how to create the perfect vlogs – the lucky few will be chosen on social media ahead of the event so be sure to follow @hello_worldlive on Twitter to be in with a chance of being selected!

Expect live music, interviews with the stars and so much more before the night closes with a giant house party.

HelloWorld’s award-winning and Grammy-nominated Creative Director, Paul Caslin, who has previously worked with Rihanna, Justin Bieber, Ed Sheeran and the MTV EMAs said:

The aim is to create the world’s first fully immersive live show featuring the biggest online and social media talent. Think ‘Woodstock’ for the iPhone generation.

Get your tickets to HelloWorld here! To find out more about the event, click here!

Meet the some of the stars of HelloWorld Live!

Check out the line-up in full here!

Zoe Sugg (Zoella) 

With 11.8million subscribers, Zoe Sugg (aka Zoella) is a lifestyle, fashion and beauty blogger and vlogger, Sunday Times bestselling author, owner of Zoella Beauty & Zoella Lifestyle and a charity ambassador. Her positive, quirky personality and engaging style of content has seen her become the UK’s most subscribed to female creator on YouTube.  

Over the last three years, Zoe has published three novels in her bestselling Girl Online series, launched the internationally available Zoella Beauty as well as the newly launched Zoella Lifestyle brands and starred in the Comic Relief special of The Great British Bake Off.

Alfie Deyes (Pointless Blog) 

Alfie Deyes is a daily vlogger with a love for all things technology, gaming and having fun. Alfie is the bestselling author of three books, Pointless Book 1 & 2 and The Scrapbook of my Life, with the third in the series coming out this summer. He has a passion for merchandise, and at the end of 2016 launched The Creator Store, a hub for creators to develop, create and house their merchandise.

Jim Chapman

At just 27, Jim Chapman is one of YouTube’s most influential faces, with a combined social media outreach of more than five million people and more than 95m views. As one of the UK’s top vloggers, Jim’s significant online presence has led him to become an authoritative voice on online culture.

Being described as ‘the new golden boy of fashion’ by The Daily Telegraph, you may recognise Jim from his fashion columns in GQ; he also walked for Dolce & Gabbana’s AW17 fashion show in Milan back in January. Jim has recently been immersed into the world of presenting, from hosting red carpet events and documentary programme Rise of the Superstar Vloggers’ with the BBC. 

Read our interview with Jim here!

Caspar Lee

South African Caspar Lee has an inbuilt spirit of adventure, which is infectious on screen. His self-titled book was a Sunday Times bestseller and his quirky celeb interviews have attracted collaborations with Chris Pratt, Cara Delevingne, Ed Sheeran and Kevin Hart. He has amassed over 700m YouTube views, is a regular ambassador for Stand Up To Cancer and Comic Relief, and was this year’s International Live Stream host for the Brit Awards.

Click here to see what happened when we caught up with Caspar and Oli White! 

Joe Sugg (Thatcher Joe)

Prankster and cheeky chappy Joe Sugg, stopped thatching roofs in the West Country to become a full-time YouTuber. From his hilarious YouTuber Whispers series to the Electric Shock Ball Challenge and playing pranks on his now ex-roommate Caspar, he’s never short of a new video idea that will take YouTube by storm. Joe is the biggest British male vlogger, with nearly eight million subscribers on his pranks and comedy channel, ThatcherJoe. His graphic novel, Username:Evie is the fastest selling graphic novel since records began.

Tyler Oakley

Tyler Oakley is an independent creator on YouTube, one of the largest digital platforms to date. With over 7.5M+ subscribers on YouTube and over 23M+ across his social media platforms, he has been established as one of the most influential LGBTQ+ vloggers and is an A-Lister in the digital age. Tyler has gone on an international Slumber Party themed tour, was on the New York Times Bestseller List for his book BINGE and released his documentary, SNERVOUS.

Among his many accomplishments, Tyler has been a consultant for both the President and the First Lady of the United States on using digital platforms to connect with youth, raised over $1M for The Trevor Project, has been nominated and won numerous awards.

He was also named one of Time Magazine’s 30 Most Influential People on the Internet and included in The Hollywood Reporter’s Top 25 Digital Stars list two years in a row and is on this year’s Forbes 30Under30 list.

Louise Pentland 

Louise is a lifestyle and beauty blogger, vlogger, author and fashion designer. Her two YouTube channels have a total of over 3.7m subscribers and her debut book; Life with a Sprinkle of Glitter was a Sunday Times bestseller. 2017 sees her turn her hand to fiction writing with the release of her debut novel, Wilde Like Me. She is also a champion for Gender Equality and female empowerment and in 2016, she was a United Nations Change Ambassador for Gender Equality.

Marcus Bulter

Marcus Butler has a combined audience of over six million subscribers on his hugely successful and hilarious YouTube channels. He has released a number one bestselling book, Hello Life, and has started his own food box service (Sorcedbox), delivering healthy snacks to the masses.

Along with Alfie Deyes, Marcus recently held a regular appearance on Ant and Dec’s Saturday Night Takeaway and is the first within the YouTube space to participate in BBC One’s Celebrity Master Chef. To add another string to his bow, Marcus started his Podcast, ‘Lower Your Expectations’, last year alongside his friend Matt Viney. Through their directionless chit chat, they take you behind the curtain of their daily lives, revealing what it’s like to be a YouTube personality. 


You will be hard pushed to find a 14-24 year old male in Britain who doesn’t watch JJ’s videos. Known for his Fifa, football, music and comedy content on YouTube, KSI has already amassed over 20,000,000 subscribers on his 2 channels and over 3.5 billion video views.

Plus with over 2m Twitter and 2m Facebook fans, he is a modern day Social Media superstar, often topping combined social media influence and popularity metrics as the UK’s most popular entity globally. In the recent US Entertainment Magazine ‘Variety’ survey of popularity and influence amongst US teens, KSI positioned 1st. above all stars of Hollywood, Sports and Music.

Following the huge success of his first single Lamborghini, which has reached 70m views on YouTube and charted in the UK official Top 20 without a label, the world of music has quickly switched on to KSI.  2016 saw his debut EP ‘Keep Up’ enter the iTunes Album charts at number 1 and sold out European tour. The multifaceted YouTuber has plans for new music and tour dates across the UK.

Oli White 

With a combined subscriber count of 4.4m across his main, daily vlog and gaming channels. He’s released his own book titled generation next and his own clothing line under the name Catus Boy. Oli’s best known for his comical videos that feature anything from starting a prank war with his fellow creators, to his Brother’s Do Science series that he films with his younger brother James.

Mark Ferris

With a channel packed full of hilarious content, Mark’s videos cover everything from cooking to road trips and comical skits. If you’re not already subscribed to his channel, you may know him as a regular face Zoe’s videos.

Jack Maynard

Brighton born (but London living) Jack is an entertainer through and through. Before his YouTube career took off he was a TV presenter, and he now hosts a Capital radio show with his brother, Conor.

Josh Pieters

Josh Pieters’ primary focus is to entertain. In front of the camera, he has taken the internet by storm with his comedic sketches, games and pranks, but behind the scenes, Josh also utilises his passion for format development to produce hit shows such as Comedy Central’s online series Josh Investigates.

Tom Daley

Olympian Tom Daley isn’t just a huge success on the diving board. With 509K subscribers to his channel, Tom shares everything from his challenging training sessions to healthy recipes and workouts.

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