Style Birmingham – Digital Magazine

“We believe your publication provides something unique and cool for our readers, so we’re happy to promote you to our global audience. We’re glad to have Style Birmingham as a part of the issuu community and hope you continue to contribute to it.”

Grace, Community Manager at issuu

We understand the importance of having a digital magazine working alongside printed issues and our social media channels. This enables us to share the magazine across multiple platforms, allowing for an accessible and engaging reader experience. Since launching digitally, our statistics have risen dramatically and continue to rise each issue. As a result of this success, we were recently featured in the latest weekly digest by issuu, which distinguishes us from other national publishers.

 

See the magazine archive

Website Advertising

 

Thomas Sabo:

Duration: 1 month
Use: Side wide, header only
Impressions: 119,110

Mailbox Birmingham:

Duration: June 2017 – present
Use: Site-wide, header and footer
Impressions: 905,269

Tommy Hilfiger:

Duration: May 2017 – present
Use: Site-wide, header only
Impressions: 475, 858

Event Promotion

Our influence can help the success of your event

Dirty Martini

 

 

With a brand new bar opening in the city centre, and the first of its kind in Birmingham, we were approached by Dirty Martini to increase brand awareness and create a buzz in the weeks leading up to the opening.

Channels used: We sent out a dedicated e-newsletter which introduced the Dirty Martini brand, placed focus on specific cocktails and included an exclusive free drink promotion if signed up to the newsletter. We also posted an online story, “Six cocktails you’ve probably never heard of”, which was later pushed out across all social media channels, featured in our weekly Style Insider e-newsletter and featured on the front page of the website above other stories. One week of paid social activity was specifically targeted at a relevant demographic.


 

“We selected Style Birmingham for its strong visual identity, editorial integrity and precisely targeted audience. A successful cross-channel media campaign was efficiently deployed which delivered over and above our expectations. The campaign was hugely instrumental in creating awareness and actually driving customers to the venue.”

Scarlett Burgon,  Head of Brand Marketing at Dirty Martini

 

The Ivy

 

 

The iconic and very well-established bar and restaurant needed little introduction to the city, following the success of the other branches in London, Edinburgh and Bristol to name a few. Despite this, we were tasked with putting the word out across Birmingham to our subscribers, the majority of which fit the target customer for The Ivy extremely well.

Channels used: Online story and a dedicated e-newsletter announcing the opening, with an exclusive reader-only offer to book a table 24 hours before anyone else.

The outcome: The pre-opening promotion exclusively offered readers 24 hours to book in advance, prior to the general public, and was hugely successful, resulting in the booking of over 400 tables

 

See online story / See Insider e-shot

 

Murad

 

 

Having been in the Debenhams Bullring for a few years, the international clinically-proven skincare brand Murad reached out to us to help promote a £10 facial offering, for a limited time only. Customers were invited to receive a skincare consultation and analysis, facial treatment and goody bag – all for £10. 

Channels used: An online story was written with product-focused editorial, specifically used to highlight the brand as a whole, with links to book the treatments and we also posted an online review whereby the editorial team received a treatment themselves and wrote about their own experience, once again with links to book. Paid social was used to boost both pieces to the right audience.


 

“Both the promotion and the pop-up did amazingly well and I really think the support of Style Birmingham was definitely a big part of the success.”

Magali Tong, Brand Manager

Bullring & Grand Central

 

 

Birmingham’s leading shopping destination required assistance for the promotion of a national interactive Art of Style event and the new Style Seeker App function, which allows customers to snap a photo of clothes they like and discover similar items available at Bullring stores.

Channels used: Two fashion shoots and two videos were created with a dedicated e-shot to promote, inform and invite readers as well as multiple online stories of repurposed content with relevant links to retailers. Digitally, we also used organic and paid social media alongside site-wide online web advertisements to promote the new Styleseeker app function.

The outcome: Out of the two Art of Style events (one in London, one in Birmingham), the Birmingham Bullring event was the most successful. The competition was viewed over 3,000 times, whilst the e-shot was opened approx 6,000 times by a precisely targeted and relevant audience. Our engagement figures were also high, with both videos reaching thousands of people across Birmingham and the wider region. 

 

See online story 1 / See online story 2

 

The White Company

 

style_birmingham_banner_2

 

“Working with Style Birmingham delivered to brief and exceeded our expectations, resulting in excellent awareness of our new store and product range plus high sales on the evening; we will certainly be working with Style again in the future.”

Peter Robinson, Head of Press at The White Company

The Brief: We worked with The White Company to promote an in-store shopping event to improve brand awareness at the Grand Central Birmingham store, whilst gaining new customers. The main focus of the evening was placed on fashion and lifestyle, with Fashion Director Barbara Horspool also offering advice on how to shop the latest collection.

Channels Used: Alongside a dedicated Style Insider e-newsletter which was delivered to 27,000 contacts to promote the event, an invitation was placed on the inside back cover of the printed magazine. This informed readers of a 20% in-store discount available on the night and the extra perks of a goody bag, drinks and canapés to enjoy. To accompany the e-newsletter, we also utilised various organic social campaigns and an online story as a driver towards RSVP’s for the event.

The Outcome: The event sold out within 24 hours and capacity was increased to cater for more guests. On the night, the store was full of 150 atendees, resulting in sales of approximately £8k-£10k within the space of two hours.

See online story / See Insider e-shot

Thomas Sabo

 

“Of the 4 events we ran, working with Style Birmingham delivered our most successful event, in terms of both sales and overall attendance. Style provided an innovative and dynamic pre-campaign, driving event registrations and awareness, and presented a number of ideas and innovations seamlessly deployed, adding great value to the event.”

Michael Williams, Trade Marketing Manager at Thomas Sabo

 

The Brief: As part of their SS17 marketing campaign, Thomas Sabo decided to partner with regional titles to connect with new and existing customers in key cities, offering visitors an immersive and fun brand experience. Style Birmingham hosted a free event to attract customers in-store, make sales and promote the new Charm Club jewellery collection.

Channels used: Alongside an online story, exclusive e-newsletter and paid social media campaign, Thomas Sabo used web advertisements across the Style Birmingham website to promote the event. In the period leading up to the event, a splash advertisement appeared once when readers entered the website encouraging them to register and messaging was further reinforced utilising a homepage takeover and leaderboard advertisement. All coverage linked to an Eventbrite page which was also set up, allowing us to monitor ticket sales. Post event promotion included an online story featuring the evening and a voucher was sent to all who registered inviting them back in-store to redeem their exclusive discount.

 

Example of Thomas Sabo's homepage takeover and splash advert
Example of Thomas Sabo’s homepage takeover and splash advert

The Outcome: Their most successful spring/summer national event of a series, with the highest attendance and the most sales on the night.

 

Harvey Nichols

 

“Style Birmingham was instrumental in driving over 150 new customers to our last beauty event. This resulted in our most successful instore events to date both in visitors and revenue.

Richard Vickery, General Manager at Harvey Nichols

 

The Brief: Harvey Nichols wanted a minimum of 150 new customers to attend a ticketed beauty event, with tickets priced at £10 and redeemable in-store on purchase on the night. This was to ensure sales were made on the night, as guests were invited to try out products and treatments with beauty experts.

Channels Used: Paid social media campaigns helped to drive customers towards the event, reaching over 45,000 Facebook users. An exclusive e-newsletter offered readers priority tickets to the evening and detailed the indulgent treats they could enjoy on the night such as mini facials and complimentary makeovers.

The Outcome: With each event more successful than the last, our events with Harvey Nichols have allowed us to work collaboratively across staff within the store, Style Birmingham and the PR team to share ideas for the best possible shopping experience.

Birmingham Museum and Art Gallery

 

“Style Birmingham provides a variety of precisely targeted solutions that have been effective in increasing attendance to our exhibitions and events. Style has always supported us with over and above the amount of coverage originally agreed, and also provides a talented writing service and excellent customer service. Style Birmingham’s focus on achieving demonstrable results means we will definitely be working with them again in the future to continue to engage the widest audiences possible.”

Cherelle Cunningham, Marketing Officer, Birmingham Museums Trust


The Brief: 
To precisely target and engage with a relatively niche audience of art enthusiasts for ‘New Art West Midlands’. It was also important to promote the exhibits installed at a number of galleries across the West Midlands region including Birmingham Museum & Art Gallery, MAC Birmingham, Worcester City Art Gallery and Wolverhampton Art Gallery.

Channels Used: An online story detailed the event, accompanied by images of the exhibition and links to the website for further information to show readers what to expect across the region. This was promoted through both organic and paid social media across all main channels.

The Outcome: This campaign is active until the 14th but to date has successfully engaged with a new and relevant audience for the arts sector. Through the client’s internal result measurement systems, Style Birmingham has delivered visitors resulting in substantial year on year audience attendance to all exhibitions.

See online story