A fashion student at Birmingham City University has designed a huge bra for Birmingham’s ‘Floozie in the Jacuzzi’ to wear in October, as part of a campaign raising awareness of breast cancer.
Working in conjunction with West Midlands-based charity, Ladies Fighting Breast Cancer, student Zoe Lockett hopes her giant bra will stop passers-by.
Zoe, from Heath Hayes in Cannock said:
“I wanted to create something that was really feminine but also attracted a lot of attention”
Ladies Fighting Breast Cancer was established in 2000 and has helped to raise over £1 million for Birmingham Queen Elizabeth Hospital’s cancer unit.
The charity hosts fundraising activities throughout the year, with all of the money staying within the West Midlands and helping breast cancer patients within a 70-mile radius of the QE hospital.
Veronica Kumeta, co-founder of Ladies Fighting Breast Cancer, said:
Early detection saves lives and the bra is certainly going to help us raise awareness.
The Floozie in the Jacuzzi’s official name is ‘The River’ and is part of a set of sculptures in Birmingham’s Victoria Square created by Indian sculptor, Dhruva Mistry.
See Zoe’s bra on the Floozie in the Jacuzzi throughout Breast Cancer Awareness Month, which runs from 1 – 31 October.