Poco Beauty has made quite a name for itself in Ireland, and now Birmingham beauty lovers can discover what all the fuss is about. Founded by entrepreneur, former model and influencer Pippa O’Connor Ormond, the skincare and make-up brand has built a devoted following thanks to its clever, multitasking products and refreshingly straightforward approach to beauty.
Now available at Selfridges Birmingham, the collection promises to make every day routines a little easier. The appeal lies in its refreshingly uncomplicated approach to beauty. Rather than encouraging us to spend an hour in front of the mirror, Poco focuses on products that work hard, feel great on the skin and make getting ready that little bit easier. The collection combines Italian-formulated make-up with Korean skincare expertise, and includes complexion-enhancing foundations, cream blushers, hydrating treatments and clever eye products.
Style’s Poco Picks
Universal Glow Original: The product that put Poco Beauty on the map, it has become something of a cult favourite with more than a million sold. Combining the benefits of a primer, skin enhancer, colour corrector and SPF30 in one clever formula, it’s designed to give skin a fresh, luminous finish while helping to even out the complexion. Wear it alone for a natural, healthy-looking glow or underneath foundation for a little extra radiance. It’s easy to see why this multitasking beauty essential has attracted such a devoted following.
Skintuition Complex Protect Foundation SPF50: Foundation with added skincare benefits and serious sun protection, this is designed for anyone who wants a polished complexion without a heavy, made-up finish. With SPF50 PA+++ and 15 shades available, it’s a useful addition to an everyday make-up bag, particularly if you prefer your base to do more than one job.
Universal Cream Cheek & Lip Stick: One product, two uses and considerably less rummaging around in your handbag. This creamy colour stick is designed for both cheeks and lips, making it ideal for a quick make-up refresh. Choose from four shades and use it to bring a little colour to your face without the need for an elaborate routine.
Skin Flood Ceramide Plumping Water: Inspired by the Korean approach to skincare, this hydrating treatment puts moisture firmly at the centre of your routine. Ceramides help support the skin’s natural barrier for when your complexion is feeling dry or in need of a little extra attention. A lovely step to introduce before moisturiser.
Face Glaze Highlighter Stick: For those who like their skin to look fresh and luminous rather than covered in glitter, this handy highlighter stick is worth investigating. Available in two shades, it’s designed to add a flattering sheen to the high points of the face. Sweep it across cheekbones for an easy finishing touch, or keep it in your bag for a little extra glow before heading out.
Looking for a few more additions to your make-up bag? We’ve rounded up the beauty products worth making room for this season with our Autumn Edit: What’s in Your Make-Up Bag?
