Want to make your Christmas shopping truly meaningful? Midlands Air Ambulance Charity has launched its 2024 gift collection, packed with festive finds that support its lifesaving work across the region.
Covering six counties across the Midlands, Midlands Air Ambulance Charity relies entirely on donations to fund its critical missions. With each air ambulance call-out costing an average of £2,950, every gift you buy from its festive range directly funds emergency care in your community.
This year’s Christmas collection has something for everyone on your list. The elegant sterling silver helicopter money box is a perfect keepsake, reminding loved ones of the lifesaving missions they’re helping to support. Kids will love the fun children’s activity book, designed to educate and entertain them about the charity’s work; while for the home, there’s beautifully scented reed diffusers to bring warmth to any space. Looking for the perfect stocking filler? Choose from novelty helicopter socks, diaries, beanies, mugs and ‘Heli’pad notebooks.
The Christmas card selection remains a staple for supporters who want to share the season’s joy in a meaningful way. The beautiful designs and heartfelt messages mean you can spread festive cheer while helping to save lives.
Learn more about the charity and the inspiring lifesaving work they do HERE.
For foodies, the 2025 Rapid Response Recipe Calendar offers a culinary journey through the year, with delicious, easy-to-make recipes curated by the aircrew themselves. Each month introduces a new dish alongside a tear-off recipe postcard that can be kept so you can recreate the dish whenever you want to. Pair it with the Rapid Response Recipe apron, designed to help you cook in style while showing your support.
Rachael Abi Rached, Head of Retail at Midlands Air Ambulance Charity, says: “The festive season is a magical time of year and we’re thrilled to offer a range of affordable products, including our brand new festive home fragrances, to help us raise vital funds for our lifesaving missions. Every purchase directly supports emergency missions in your local area, making a real difference and helping to save lives this Christmas.”
Visit the Midlands Air Ambulance Christmas shop HERE.
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Shop Online Or In Store
With nine high street shops across the Midlands stocked up with festive gifts (where you can also donate good-quality pre-loved items) and the easy-to-navigate Midlands Air Ambulance Charity’s online shop, the charity makes it easy for you to give back. You can also place an order over the phone by calling its head office at 0800 8 40 20 40.
Wrap up your Christmas shopping by choosing gifts that support your community and keep Midlands Air Ambulance Charity’s helicopters in the air. Since 1991, its crews have responded to more than 77,000 missions and your help ensures that critical care continues to reach those who need it most.