Easter at Selfridges Birmingham is anything but ordinary – whether you’re in it for the chocolate, the fashion or just a really great cruffin. Think foodie delights, family fun and super-chic style that will have you dreaming of long weekends away.
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Chic Chocolate & Gifting Goals
Start in the Foodhall, where Selfridges Selection is back with an irresistible line-up of Easter eggs and treats that look too good to eat… Almost. From hand-finished chocolate bunnies to curated hampers that make gifting easy (and delicious), there’s something to tempt every kind of sweet tooth. For those who like their Easter gifts with a side order of elegance, there’s beautiful candles and home accessories in calming spring hues – perfect for last-minute pressies or stylish tablescaping. For store information click [here]
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Sweet Fix: Limited-Edition Bakes
Medicine Bakery has risen to the occasion with its limited-edition bakes including the Golden Egg Nest Doughnut (as tasty as it sounds), a Malteaster Cruffin, Creme Egg Cronut and the dangerously moreish Mini Egg Cookie. Come for the coffee, stay for the sugar rush. To find out more click [here].
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For the Little Ones (and the Young at Heart)
The kids department is also bursting with seasonal joy, including the much-loved Jellycat bunnies – as fluffy, cuddly, and collectable as ever – and all the latest toys guaranteed to keep small hands busy over the bank holiday.
From April 16th–19th, little shoppers can take part in the Easter Hunt – a Selfridges Unlocked keyholder exclusive. All they have to do is find ten hidden eggs, then try their luck on the claw grabber machine to win a prize. It’s fun, free and the perfect way to burn off some of that chocolate-fuelled energy. Not a member yet? Unlock those perks [here].
To book your spot click [here].
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Current Obsession: Long Weekends
While everything egg-shaped takes centre stage, Selfridges is also embracing a new kind of seasonal fever: Selfridges Obsessions, celebrating what’s hot, niche, nostalgic and utterly of-the-moment.
The current obsession? Long Weekends away. Those perfectly plotted mini-breaks, impromptu getaways and stylish escapes – and Selfridges has created a whole holiday-inspired pop-up to match. Head to Level 3 for the Long Weekends destination zone, complete with faux security scanners, trays and a curated collection of everything you need for a few days of freedom.
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Escape in Style: The Holiday Edit
From swimwear and sunglasses to curated travel minis and the chicest carry-on luggage in town, the space is an invitation to dream big. With fashion edits from Chloe, Loewe and more, plus holiday-mode-ready zones in Men’s (Level 2) and Womenswear (Level 3), this is your boarding pass to getaway glamour.
From seasonal treats to style-led escapes, Selfridges Birmingham is setting the tone for a truly unforgettable Easter. Whether you’re shopping for thoughtful gifts, planning a family day out, or refreshing your wardrobe for a long weekend away, discover what’s in store this spring. For more information and opening times click [here].
