For centuries, the Romans understood the power of ritual. Their grand baths – an oasis of steam, warmth and cool plunges – were a sanctuary for restoration. Now, Jo Malone London invites you to indulge in that same sense of renewal with its latest launch: the Care Collection.
This luxurious new range, available at Selfridges, is inspired by the time-honoured rituals of Roman bathing, where shifting temperatures and fragrant botanicals worked in harmony to soothe both body and mind. The seven meticulously crafted products bring an elevated approach to daily self-care, combining ancient wisdom with modern neuroscience to evoke positive emotions through scent and touch.
The collection is designed to guide you through a full sensory experience – one that cleanses, comforts and rejuvenates. Each product is infused with essential oils historically linked to Roman wellness traditions, from the invigorating aroma of juniper and hyssop to the warm floral notes of chamomile and cedarwood.
Begin your ritual with the Purify Shower Gel, a refreshing lather infused with hyssop, myrtle, and juniper essential oils, designed to clarify both skin and senses. For a more indulgent cleanse, the Enrich Shower Cream cocoons skin in velvety softness, enriched with rose, chamomile and cedarwood.
For exfoliation and hydration, Restore Body Scrub polishes skin with sugar crystals and a warming blend of honey, clove, and nutmeg, while the Revitalising Exfoliating Soap gently buffs away dullness with natural botanicals. Follow with the Restore Body Oil, infused with jasmine, neroli and rosehip, or the deeply moisturising Enrich Body Balm, enriched with shea butter and hyaluronic acid for a satin-smooth finish. Finally, for a refreshing burst of hydration, there’s the Revitalise Body Gel-Cream, with its lightweight, cooling sensation, infused with uplifting notes of lemon peel, bay laurel and verbena.
The Care Collection is backed by neurosensorial research and Jo Malone London’s dedication to understanding how fragrance affects mood and wellbeing. Each product has been formulated to align with the way scent interacts with our emotions, creating mindful moments of restoration in everyday life.
The Jo Malone London Care Collection is available now at Selfridges Birmingham or you can shop the collection online here.
