If there’s one place in Birmingham that knows how to dial up the festive magic, it’s Selfridges. Each year, the store seems to find a new way to surprise us, and this Christmas is shaping up to be its most enchanting yet.

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Confetti Sparkle & Disney Magic

The star attraction is The Confetti Spectacle (Stores Christmas confetti spectacle birmingham event | Selfridges), that bursts into life in the central atrium in the run up to Christmas. Expect music, dancing, singing and, of course, clouds of confetti swirling down through the store. This year, there’s an extra layer of sparkle thanks to the Disney twist, with musical numbers and dancers from Stardust. Performances run from December 5^th–13^th, with shows at 6pm on weekdays and 2pm at weekends, open to everyone.

The magic continues on Level 1 with The Disney Store (THE DISNEY STORE AT SELFRIDGES | Selfridges), brimming with cute cuddly toys, collectables and character favourites that make Christmas morning feel properly magical. It’s an easy win if you’re shopping for the little ones, but just as irresistible for adults who can’t resist a bit of pure nostalgia.

While you’re there, it’s impossible to miss the Christmas Shop (Luxury Christmas Shop | Selfridges). It’s a riot of baubles, lights and decorations that range from the traditional to delightfully quirky. If you’re a firm believer that the tree should reflect personality, this is where you’ll find those finishing touches that make a home feel fully festive. Stock up on stocking fillers too, with ornaments, candles, advent calendars, Christmas crackers and coffee table books.

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For Everyone On Your List

One of the things we love about Selfridges at this time of the year is each visit feels like a treasure hunt for the whole family. The Kids Toyshop is filled with big-smile surprises – classic wooden sets alongside the latest must-have gadgets, and of course the ever-popular Jellycat range and the collectable world of Popmart.

Jewellery has had a glow-up, with new names like Astrid joining the line-up. Discover delicate, bold and treat-yourself pieces, with a range or statement gifts and smaller keepsakes.

And if you’re playing Secret Santa, there are lots of smaller gifting ideas for him and her, including scents, home accessories and novelty finds. There’s plenty of under-£25 options, that will certainly impress the recipient.

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Festive Food & Drink

The Selfridges Selection (Christmas Food | Selfridges) has become a go-to for beautifully presented presents. The counters are piled high with delicious treats, such as decadent gift boxes, personalised tins and gourmet ingredients. When it comes to wine, there’s crisp Bruts and elegant Grands Cuvées, prosecco and champagne for every celebration. If you prefer something richer, the vintage selection is well worth exploring – beautifully crafted bottles from some of the world’s most respected vineyards.

The hamper collection is another highlight, with each one filled with a thoughtful mix of fine wine, artisanal cheese and premium treats made for sharing. They’ll add a touch of indulgence to your festive gatherings and are just perfect for those who appreciate the finer things in life.

And if all that retail therapy leaves you in need of a breather, visit the Christmas Café inside Medicine on Level 1, serving a festive menu and Disney specials. It’s also the backdrop for many of the store’s seasonal events, such as Breakfast with Santa and Spectacle with Stardust.

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New-Look Beauty On 3

The newly refurbished third floor is like a beauty playground designed for grown-ups who know what they love, but still want to explore. You’ll spot crowd-pleasers like Bobbi Brown, Charlotte Tilbury, Chanel, Dior, MAC, Fenty and NARS, plus skincare heroes and exciting additions from Victoria Beckham Beauty and Lisa Eldridge. There are endless limited edition Christmas sets, stocking fillers and plenty of ways to personalise your choice with the help of the Beauty Concierge.

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Little Extras That Make A Big Difference

Selfridges has a knack for elevating even the simplest shopping trip. If you want your presents to look effortlessly polished, head to Gift Wrap for that finishing flourish. And if you’re stuck for ideas, the in-house Experience Concierge (Stores Selfridges concierge birmingham | Selfridges) can steer you towards something memorable for those hard-to-buy-for foodies and fashionistas, from cocktail masterclasses to bespoke sessions with the Personal Shopping team.

Selfridges has created pockets of joy that invite you to slow down, savour and experience the festive season in full. You might only pop in for a gift or two, but chances are you’ll leave with a little more magic than you planned. Want to know more and check our Christmas store opening times? Click [here]