With initiatives to protect public health and aiming to deliver an enjoyable experience, Selfridges is welcoming back shoppers to its Birmingham store from Monday 15th June

To help customers in store, services will include styling advice with experts and advisors to help with gifting across all departments, plus Click & Collect will be available. Shopping by appointment will also be introduced, with slots available outside of regular trading hours and fast-track access to the store.

Selfridges will also launch a seamless and safe at home shopping initiative bookable via virtual appointments with Selfridges stylists and gifting specialists. Selfridges will also offer a range of store-to-home delivery options for vulnerable and self-isolating customers and will also support NHS and key workers with priority access.

In store you can also enjoy takeaway options from Lola’s Cupcakes, Krispy Kreme, Pret a Manger, Blondies and Godiva.

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Sam Watson, General Manager of  Selfridges Birmingham, said of the reopening:

“We are delighted that our doors are open once again to welcome our teams and our customers. 

“Innovation and creativity continues to be a priority for Selfridges and, even with measures in place to keep us all safe, we are pulling out all stops to inspire our customers in store.” 

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As the stores reopen, Selfridges will be alive with the sound of DJ music throughout and, with advised social distancing measures in place, new services will help bring the extraordinary world of Selfridges back to shoppers.

Selfridges Birmingham will open between 11am and 7pm Monday to Saturday and 11.30am to 5.30pm on Sunday.

For further information please visit www.selfridges.com