fbpx Skip to main content

As Winser London launches at Harvey Nichols Birmingham, we take a look at the luxurious fashion brand and reveal our new season hero pieces.

How to describe Winser London? That’s easy … modern, stylish and cleverly cut. This sought-after collection of luxurious womenswear is made to flatter, thanks to a winning combination of superior construction and high quality fabric that deliver timeless investment pieces.

Founded by Kim Winser OBE in 2013, this British-born label is the go-to label for the modern working woman, with each piece destined to be a wardrobe favourite. “My philosophy for the brand was simple,” explains Kim, “I wanted to offer designs with qualities worthy of the luxury sector but priced more affordably. We began with simple, flattering designs that add easy yet polished style to our lives. Our passion was to help every woman feel more confident, dressed in clothes that fit well and flatter, that are comfortable and will last and last, just timeless. They are wardrobe builders and over time will deliver a collection of versatile, wherever, forever, favourites. The most sustainable clothing is the styles that we wear over again and may even pass down through generations. Winser clothes are to be collected and loved, not just bought.”

Fore AW21, super wearable separates in a statement palette of bold greens, bright blues and playful pinks sits side by side with cool casuals in the softest creams – all designers to transcend from one season to the next. “Autumn 2021 styles have been designed with a sustainable heart, to add to existing wardrobes and give each woman an instant energy boost and confidence. Cool colourful coats are major this season; as is knitwear in noble yarns – pure soft merinos, recycled cashmeres and silk. We are again investing in the circular economy, with limited-edition designs in the most desired catwalk fabrics.”

Winser London’s celebrity fans have come out in force to support the AW21 range. A-lister Gillian Anderson, fresh from winning a Golden Globe for best supporting actress in The Crown, has turned her endless talents to designing a selection of chic styles. Top of our wish-list is her iconic jumper, £195, featuring her own lips, and with 20% of net revenue going to support Women For Women International.

Gillian Anderson

While Sutton Coldfield superstar Cat Deeley has created a range of exclusive knits handmade in Scotland; which includes chunky intarsia jumpers, £350, and wear-anywhere ponchos, £550, certain to see your through the winter in style.

Cat Deeley

So what’s our favourite piece from the new collection? It has to be the midi trench coat, £795. Team this guaranteed showstopper with the chic Grace Miracle dress, £169, for a look that just oozes Hollywood glamour.

Winser London is available from Harvey Nichols, The Mailbox. You can find out more about the brand here.