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It’s the go-to of the red carpet A-list, and now you can shop sought-after online brand Forever Unique at an exclusive pop-up at Harvey Nichols Birmingham.

Pink tiered tulle dress with high-low skirt, £140

Inspired by the glamorous supermodels of the late 1980s, Forever Unique has paved the way for accessible and affordable designer fashion since it was founded in 2008. With Real Housewives of Cheshire star Seema Malhotra at the helm, it has become the go-to brand for red carpet celebrities, specialising in chic occasion wear.

From now through to May 4, Birmingham’s fashion pack can grab their own slice of Forever Unique at an exclusive pop-up shop at Harvey Nichols. It’s the online favourite only instore shopping experience, giving you the opportunity to see some of the season’s key pieces up close and personal.

White floral corset midi dress with draped skirt and volume sleeves, £110;

This special edit has been curated with a Harvey Nichols customer in mind. Expect bold colours, feminine fabrics and stand-out silhouettes with show-stopping separates, kimono-style dresses and statement jumpsuits.

Black and white polka dot one-shoulder tiered mini dress, £120


On Friday April 21, founder Seema will host a styling spotlight evening. She will be sharing her tips on how to style key pieces and the trends influencing her latest collection. Tickets cost £25 per person (redeemable against Forever Unique purchases made in store on the day) and spaces are limited, so get in quick!

White Multi Floral Satin Wide Leg Trousers (£60) and Satin Oversized Shirt (£60)

Friday April 21 from 5pm-7pm. To book, call 0121 616 6000, email Stylist-Birmingham@harveynichols.com or book here