Selfridges has welcomed ‘Members of the Rage’ by artistic Director, Kid Cudi. Customers can explore and shop the debut collection in a space inspired by Cudi’s own LA dressing room at the Birmingham store.
‘Members of the Rage’ by artistic Director, Kid Cudi
Designed by Scott Ramon Mescudi, also known as Kid Cudi, Members Of The Rage is a Ready-To-Wear collection for ‘outsiders everywhere’, designed in Los Angeles and Made In Italy.“Members of the Rage started off as this idea for a movie that I want to write, and I’m probably still going to write it at some point. It’s about a band of survivors that get together to stop an alien invasion. The survivors are like rebels – they’re all outcasts from society,” says Mescudi.
Cudi’s LA dressing room inspired space at the Birmingham store
The Selfridges retail space is designed by Alaska Alaska in collaboration with Playlab, from an original concept by Scott Mescudi. A psychedelic landscape of astroturf and checkerboard pink walls is an irreverent homage to the designer’s dressing room – a personal playground for fashion that affirms the joy of dressing-up, from morning to night.ABOUT THE COLLECTION
Embracing a vibrant colour card of vermillion and cobalt, candy pink, sky blue, black, sand and safety orange, the collection is an unprecedented exploration of decades and destinations – from the casual to the theatrical. Classics like biker pants, perfectos and varsity jackets emblazoned with custom Boy Scout-inspired MOT patches, and carpenter pants or puffer gilts awash with digital print waves and forest landscapes.
Brand Patch Varsity Jacket £2010
Funnel Neck Shearling £1135
Hockey Striped Mesh Top £435
