Selfridges has welcomed ‘Members of the Rage’ by artistic Director, Kid Cudi. Customers can explore and shop the debut collection in a space inspired by Cudi’s own LA dressing room at the Birmingham store.
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‘Members of the Rage’ by artistic Director, Kid Cudi
Designed by Scott Ramon Mescudi, also known as Kid Cudi, Members Of The Rage is a Ready-To-Wear collection for ‘outsiders everywhere’, designed in Los Angeles and Made In Italy.
“Members of the Rage started off as this idea for a movie that I want to write, and I’m probably still going to write it at some point. It’s about a band of survivors that get together to stop an alien invasion. The survivors are like rebels – they’re all outcasts from society,” says Mescudi.![](https://i0.wp.com/stylebham.com/wp-content/uploads/2023/08/MEMBERS-OF-THE-RAGE-Kid-Cudi-Selfridges-2023_001-1.jpg?resize=850%2C553&ssl=1)
Cudi’s LA dressing room inspired space at the Birmingham store
The Selfridges retail space is designed by Alaska Alaska in collaboration with Playlab, from an original concept by Scott Mescudi. A psychedelic landscape of astroturf and checkerboard pink walls is an irreverent homage to the designer’s dressing room – a personal playground for fashion that affirms the joy of dressing-up, from morning to night.
ABOUT THE COLLECTIONEmbracing a vibrant colour card of vermillion and cobalt, candy pink, sky blue, black, sand and safety orange, the collection is an unprecedented exploration of decades and destinations – from the casual to the theatrical. Classics like biker pants, perfectos and varsity jackets emblazoned with custom Boy Scout-inspired MOT patches, and carpenter pants or puffer gilts awash with digital print waves and forest landscapes.
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Brand Patch Varsity Jacket £2010
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Funnel Neck Shearling £1135
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Hockey Striped Mesh Top £435