Selfridges has welcomed ‘Members of the Rage’ by artistic Director, Kid Cudi. Customers can explore and shop the debut collection in a space inspired by Cudi’s own LA dressing room at the Birmingham store.
Designed by Scott Ramon Mescudi, also known as Kid Cudi, Members Of The Rage is a Ready-To-Wear collection for ‘outsiders everywhere’, designed in Los Angeles and Made In Italy.“Members of the Rage started off as this idea for a movie that I want to write, and I’m probably still going to write it at some point. It’s about a band of survivors that get together to stop an alien invasion. The survivors are like rebels – they’re all outcasts from society,” says Mescudi.
The Selfridges retail space is designed by Alaska Alaska in collaboration with Playlab, from an original concept by Scott Mescudi. A psychedelic landscape of astroturf and checkerboard pink walls is an irreverent homage to the designer’s dressing room – a personal playground for fashion that affirms the joy of dressing-up, from morning to night.ABOUT THE COLLECTION
Embracing a vibrant colour card of vermillion and cobalt, candy pink, sky blue, black, sand and safety orange, the collection is an unprecedented exploration of decades and destinations – from the casual to the theatrical. Classics like biker pants, perfectos and varsity jackets emblazoned with custom Boy Scout-inspired MOT patches, and carpenter pants or puffer gilts awash with digital print waves and forest landscapes.