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Spring is a glorious time of year – the days are getting warmer, nights are drawing out, fresh new leaves and blossoms are sprouting – which means the Easter Holidays are almost upon us. To celebrate the season, Selfridges Birmingham brings an unmissable programme of family fun, delicious food and a carefully curated range of brilliant gifts and unforgettable experiences, all with a Selfridges 2D artistry twist.

Family Fun

Families can get into the spirit of spring by taking part in an exciting chocolate scavenger hunt in store. The Great Hunt is free for all this Easter break and packed with lots of surprises for little ones to find. 5 – 8 April.

Discover Your Inner Artist

Those looking to unleash their inner artist can join a unique Spring Craft Workshop, led by creative experts, Pop Up & Play. Children can let their creativity run free as they are guided through an hour-long spring-themed workshop to create their own crafts. 12 & 13 April, £5pp. For event times and booking information click HERE

Craft workshop 12 & 13 April

Easter Treats Galore

The perfect gift or treat for families to enjoy together, new Selfridges Selection Easter delights include The Easter Treats Hamper and Easter Chocolate Fever Giftbox, as well as three Project Earth accredited eggs, including The Malty EggThe Orange Egg and The Praline Egg, each made by the expert chocolatiers at Chocolarder in Cornwall with the finest single-origin chocolate.

Food Glorious Food!

Little chefs can join Ed’s Diner Chef School and learn how to make and decorate their own tasty pancakes, before graduating with a chef’s hat and apron. Adults can enjoy a complimentary drink while the children work their magic. 11 – 13 April, £15pp.

Ed’s Chef School, 11 – 13 April


Easter Dining Offers:

Ed’s DinerKids Eat for £1 – Friday 31st March– Monday 17th April, everyday

KouzinaKids Eat for £1 – Monday 3rd April – Friday 14th April, Monday – Friday

TonkotsuKids Eat Free – 3-14 April, only valid Monday-Friday, 12-6pm

YO! Sushi – Kids Eat Free – Monday 3rd April – Friday 14th April, Monday – Friday


For restaurant booking information click HERE

Entertaining This Easter?

Head to the Selfridges Foodhall to discover seasonal treats including handmade desserts, British-baked cakes and luxury biscuits from brands including Charbonnel et Walker and Venchi, or choose from their sustainable selection of Project Earth brands including Lindtt and Tony’s Chocolonely. You will also find the perfect wine pairings, as well as gorgeous table décor from Anna + Nina. 

Visit the Selfridges Foodhall this Easter

Easter Toys Aplenty!

Visit Toys on level 1 to discover a selection of adorable soft toys for Easter. You can also create your own bear at Build-a-Bear, or why not go pick out your favourite jellycat, from bunnies to eggs!

Create your own bear at Build-a-Bear

Unveiled in 2003, Selfridges Birmingham is a masterpiece of modern architecture. It’s also a creative playground where you can socialise, get inspired and explore positive ideas. Discover our experiences and services and plan your next extraordinary day out at Selfridges HERE.