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Get ready to love the pre-loved, with stunning collections of second-hand and circular fashion at Selfridges Birmingham.

Second-hand and sustainable are the latest buzzwords of fashion; the industry is one of the most polluting in the world, with a significant impact on the environment. The production of clothing and accessories requires large amounts of water, energy and chemicals, leading to water pollution, greenhouse gas emissions and other environmental issues.

Step forward Selfridges, which is doing its bit for sustainability … something we welcome with open arms. After all, by buying second-hand we not only reduce the environmental impact but also encourage more diverse and creative fashion choices

The aim of  Re-Selfridges ‘Worn Again’ is that by 2030 an impressive 45% of store’s transactions will come from circular products and services. The eco-friendly campaign is dedicated to ideas, collaborations and events that explore different ways to keep second-hand in circulation for longer.

Pop-Up Circular Shopping Experiences

The Edit by Reselfridges, until July 30: The fashion and lifestyle destination will house fashion products chosen by Selfridges buyers and sourced exclusively by Reselfridges’ vibrant global network of resellers and archivists.

Selfridges Rental Pop-up, until July 30: Customers can try a trend for the new season or get ready for a big event by renting an outfit. Appointments can be booked online or visit Women’s on level 4 to browse styles from the likes of Self-Portrait, Cult Gaia and 16Arlington. ​

Rent items for that big occasion

Coachtopia, from June 1-July 2:  A new sub-brand from Coach, Coachtopia reduces the creation of new materials by crafting with waste and designing products that can be remade and recycled. The pop-up will also showcase the exclusive Ergo bags, only be available in the UK at Selfridges, that reimagines an iconic 90s silhouette from the archives and is made with at least 48% recycled or repurposed materials.

Permanent Circular Shopping Experiences

Reselfridges accessories edit: Customers can make more sustainable choices with an edit of accessories, including pre-owned items from some of the biggest names in fashion.

Shop accessories from some of the biggest names in fashion

Barbour Rewaxing: The iconic British brand continues its rewaxing service in-store, allowing customers to return their beloved Barbour jacket or accessory to be re-waxed, cleaned, repaired or altered. The service will help extend the life of beloved items and avoid buying new unnecessarily.

Barbour rewaxing service in-store

We are Cow: Gurus of retro style and the UK’s leading vintage store, Cow continues its residence with an exclusive array of pre-loved fashion. The hand-picked items are sourced from around the world and feature unique finds and iconic brands from the 60s right through to the 00s. Shop the vintage offering – which includes branded, reworked, and vintage sportswear – on Floor 3.

Vintage classics at We Are Cow

Kids Collective: Pre-loved baby and children’s luxury brand, Kidswear Collective stocks pre-loved luxury and designer items for babies, boys and girls, including clothing, footwear and accessories. The brand was created in response to customers’ desire to shop in a more sustainable way, and features pieces from Dior, Burberry and Fendi.

Reselfridges Rental Subscription: A new online rental service allows customers to receive a different designer bag of their choice delivered to them each month. The hyper-curated edit of more than 200 styles across 40 brands includes new season and archive designs as well as new names to know.

Selfridges Rental: ‘Rent to Buy’ and ‘Buy Now’: The new ‘Buy Now’ feature on Selfridges offers the option of purchasing rental items to keep it for continued use, with the original rental cost deducted from the price.

For more details click HERE