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Selfridges Birmingham invites customers to celebrate love in all its forms, from the romantic to the platonic, Valentine’s Day is about sharing something special with loved ones. Customers can find unique gifting ideas and unforgettable experiences, this year all with a Selfridges 2D artistry twist.

Those visiting over Valentine’s weekend can take in the joyful atmosphere and be serenaded by local musicians, The Lumos Quartet, throughout the store.

 Beauty Workshop Series & Beauty Concierge

8-11 February

A series of exciting beauty events from some of the the UK’s most loved beauty brands will take place in the Beauty Hall. Over a four-day period, beauty lovers can enjoy expert masterclasses from iconic brands such as Charlotte Tilbury, Valentino, MAC and Armani.

For the big day itself, customers can book a Valentine’s beauty makeover at Beauty Concierge, where experts will curate the perfect date night or mate night look.

Prices start from £25pp. Booking link here.

Miss Macaroon’s Painting Workshop

10 February

Selfridges encourages customers to unleash their creativity at a Painting Workshop with popular Birmingham based patisserie brand, Miss Macaroon. Featuring a night of painting and eating, customers will turn delicious macaroons into artistic masterpieces at this unmissable Valentine’s event.

Tickets cost £10. Booking link here.

Date Night Dining

1-24 February

For those looking to share the love with a dining experience, San Carlo Fumo will be serving up its extra special cocktail, the San Valentino, to customers between 10-14 February.

The San Valentino at San Carlo Fumo

YO! Sushi will be celebrating friendship by encouraging guests to date YO! mate. From 1-24 February, customers can tuck into a three-course bundle featuring sushi platters, sides and dessert, all for £25. Kids can also eat free during February half-term (13-24 February) when dining with a full paying adult.

Date YO! Mate

Bookings and further information here.

Guerlain Pop-up & Personalisation

11-12 February

Customers are invited to treat themselves to a luxurious assortment of fragrance, makeup and skincare with the arrival of the Guerlain pop-up.

On offer is bespoke personalisation of fragrances from the L’Art & La Matière fragrances collection. Customers can choose the perfect bottle cap or a complimentary engraving when purchasing a full-sized bottle.

Guerlain will also offer complimentary engraving of their jewel lipstick cases for gifting with a personal touch.

No booking required.

The perfect bouquet from Ivison, The Lichfield Florist


Handpicked flowers to create beautiful bouquets.

For customers who want to make their bouquet’s feel that extra special, Ivison, The Lichfield Florist has everything covered. With 91 years in the business, this team of floristry experts will handpick their flowers to create beautiful bouquets.

Food Personalisation

Customers can gift something to remember with Selfridges’ personalisation offering across Food and Drink.

Food lovers can choose to have a food item of their choice from the Selfridges’ Food Selection personalised, whilst those who love a tipple can personalise their own Laurent Perrier or Veuve Clicquot.

No booking required.