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We’ve teamed up with the city’s leading tailors, Clements and Church, to give one lucky reader the chance to win quite probably the most perfect pair of jeans you’ll ever own!

A great pair of jeans are an essential ingredient in any man’s wardrobe and as with tailoring, so much is about the fit which can be ensured by custom made denim by Clements and Church.

To ensure the ideal style for you; measurements are taken whilst trying a pair for shape.  Choices are made at the fitting stage about skinny, slim or regular fits,  and of course will be tailored to you personally.

Their premium denim comes in nine vintage washes from faded pale blue to silver grey, dark indigo and black. The fabric originates from the most sustainable denim mill Candiani in Milan, Italy and has a worn in feel with a soft touch and light stretch.

During the consultation, styling preferences such as button or zip fly, slanted or straight pockets are decided.

Aside from the fact your custom jeans will fit like no other, the sartorial differences are in the finer details – lined back pockets, narrow seams, additional coin and ticket pockets, hidden rivets and personalised details such as contrast stitching, including traditional dark tobacco, grey or sand; coloured leather back patch and monogrammed coin pockets.

Custom jeans take 4-6 weeks to create and cost up to £350 a pair.

MERRY CHRISTMSAS TO ONE LUCKY WINNER ….. Gets to get measured and fitted for his perfect custom made jeans at Clements and Church, Church Street Birmingham.

To enter simply answer the following question and follow @clementsandchurch:

Where is the Clements and Church in Birmingham?

1. Broad Street

2. New Street

3. Church Street

Terms & Conditions: Entrants must be 18 or over. No cash alternative. Not in conjunction with any other offer. The winner will be selected at random and contacted directly. Competition closes 21/12/2020

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